Social Media Strategy August 11, 2008 Prepared by Rudi Leung

P. 2 Who Are We? AGENDA-Asia was found in 1996 We are an interactive agency network with over 280 staff across Beijing, Shanghai, Taipei, Hong Kong, & Kuala Lumpur We have been a member of WPP/ Wunderman’s global network since Jan 2008 We are providing full online advertising services for the following clients on regional or local basis:

MSN “Live Is Out There” A B2B Marketing Campaign

PG 4 | © 2007 AGENDA Corporation. All rights reserved. Confidential and Proprietary. Background Windows Live Messenger is the dominant Instance Messenger player in Hong Kong It owns >80% market shares of the Instant Messenger market The half banner on Windows Live Messenger is a popular online media choice for most digital marketers However, very few marketers realize the potential of integrating this engaging channel (Windows Live Messenger) to the next level

PG 5 | © 2007 AGENDA Corporation. All rights reserved. Confidential and Proprietary. Background Windows Live Messenger is the dominant Instance Messenger player in Hong Kong It owns >80% market shares of the Instant Messenger market The half banner on Windows Live Messenger is a popular online media choice for most digital marketers However, very few marketers realize the potential of integrating this engaging channel (Windows Live Messenger) to the next level

PG 6 | © 2007 AGENDA Corporation. All rights reserved. Confidential and Proprietary. Background Windows Live Messenger is the dominant Instance Messenger player in Hong Kong It owns >80% market shares of the Instant Messenger market The half banner on Windows Live Messenger is a popular online media choice for most digital marketers However, very few marketers realize the potential of integrating this engaging channel (Windows Live Messenger) to the next level

PG 7 | © 2007 AGENDA Corporation. All rights reserved. Confidential and Proprietary. Background Windows Live Messenger is the dominant Instance Messenger player in Hong Kong It owns >80% market shares of the Instant Messenger market The half banner on Windows Live Messenger is a popular online media choice for most digital marketers However, very few marketers realize the potential of integrating this engaging channel (Windows Live Messenger) to the next level

P. 8 Windows Live Banner Half banner display ad Expandable rich media banner Windows Live Agent Nicknamed MSN Robot, virtual character on the buddy list Artificial intelligent for interaction Messenger Activity Share interactive activity with others e.g. online game Can interact with the MSN Robot What Marketers Can Leverage From The Windows Live Messenger?

P. 9 Windows Live Banner Half banner display ad Expandable rich media banner Windows Live Agent Nicknamed MSN Robot, virtual character on the buddy list Artificial intelligent for interaction Messenger Activity Share interactive activity with others e.g. online game Can interact with the MSN Robot Our task is to develop a campaign to activate the users to try out the Agent & Messenger Activity Our task is to develop a campaign to activate the users to try out the Agent & Messenger Activity What Marketers Can Leverage From The Windows Live Messenger?

P. 10 Who Are We Talking To? Primary: Media Agency Executives Secondary: Creative Agency Executives (Digital & Traditional)

P. 11 What Do They Currently Think About MSN Ad Solution? The platform is not open for developers. Complicated to produce customized Spaces, Games, and others Banner. Banner. Banner. Banner. Banner. Banner. Banner. Banner.

PG 12 | © 2007 AGENDA Corporation. All rights reserved. Confidential and Proprietary. The Insights Ad agency executives are highly engaged with MSN Live Messenger at work Live Messenger is perhaps one of the most effective media channels to reach and engage them What if we leverage this platform and create a campaign luring them to discover more of our products? What if we disguise our marketing message inside a MSN game?

PG 13 | © 2007 AGENDA Corporation. All rights reserved. Confidential and Proprietary. The Insights Ad agency executives are highly engaged with MSN Live Messenger at work Live Messenger is perhaps one of the most effective media channels to reach and engage them What if we leverage this platform and create a campaign luring them to discover more of our products? What if we disguise our marketing message inside a MSN game?

PG 14 | © 2007 AGENDA Corporation. All rights reserved. Confidential and Proprietary. The Insights Ad agency executives are highly engaged with MSN Live Messenger at work Live Messenger is perhaps one of the most effective media channels to reach and engage them What if we leverage this platform and create a campaign luring them to discover more of our products? What if we disguise our marketing message inside a MSN game?

PG 15 | © 2007 AGENDA Corporation. All rights reserved. Confidential and Proprietary. The Insights Ad agency executives are highly engaged with MSN Live Messenger at work Live Messenger is perhaps one of the most effective media channels to reach and engage them What if we leverage this platform and create a campaign luring them to discover more of our products? What if we disguise our marketing message inside a MSN game?

P. 16 The Concept

P. 17 Step 1 – The CIA’s X-File

P. 18 Step 2 – Add The CIA Agent Chief

P. 19 Step 3 – Search For The Missings

P. 20 Overall Campaign Roadmap DM Package To Agencies Add the Agent Play the game Receive the MSN Live Alert about the latest record

PG 21 | © 2007 AGENDA Corporation. All rights reserved. Confidential and Proprietary. The Result MSN Sent 1,000 DM Packages 262 ad agency executives added the Agent Engaged 26,601 seconds interaction time within one week Sales Leads from ad agencies & multi- national clients

PG 22 | © 2007 AGENDA Corporation. All rights reserved. Confidential and Proprietary. The Result MSN Sent 1,000 DM Packages 262 ad agency executives added the Agent Engaged 26,601 seconds interaction time within one week Sales Leads from ad agencies & multi- national clients

PG 23 | © 2007 AGENDA Corporation. All rights reserved. Confidential and Proprietary. The Result MSN Sent 1,000 DM Packages 262 ad agency executives added the Agent Engaged 26,601 seconds interaction time within one week Sales Leads from ad agencies & multi- national clients

PG 24 | © 2007 AGENDA Corporation. All rights reserved. Confidential and Proprietary. The Result MSN Sent 1,000 DM Packages 262 ad agency executives added the Agent Engaged 26,601 seconds interaction time within one week Sales Leads from ad agencies & multi- national clients

PG 25 | © 2007 AGENDA Corporation. All rights reserved. Confidential and Proprietary. THANK YOU