Group members Andy, Sally, Maggie, Julie

Outline I. Introduction A. Background B. Motivation II. Thesis A. Literature Review B. Method III. Discussion IV. Conclusion V. References

I. Introduction A. Background The point-collecting activity originated in Japan. 7-ELEVEN’s first point-collecting activity in Taiwan was held in B. Motivation We are interested in 7-ELEVEN’s point-collecting activities.

C. Research Question RQ1 What is the evolution of point collecting activities at Taiwan’s 7-11 convenience stores? RQ2 What are the features of the gifts from the point-collecting activities? RQ3 What are the marketing strategies of 7-11’s gifts for point collecting activities?

II. Thesis A.Literature Review was set up in America in President Chain Store Corp(PCSC) introduced the 7-11 system into Taiwan in In the mid-year of 2014, there are 5,000 outlets in Taiwan.

B.Method Instrument → data from magazines and online information

The first stage: free gift with purchase of 77 NT dollars RQ1: What is the evolution of point collecting activities at Taiwan’s 7-11 convenience stores? RQ1: What is the evolution of point collecting activities at Taiwan’s 7-11 convenience stores?

The second stage: A reward point sticker was given instead of free gifts

The third stage: Certain reward point stickers & extra amount of money to exchange for gifts

RQ NT dollars 2006collecting five reward points 2007 to collect 10 reward point stickers instead of Collecting 30 reward point stickers and pay 39 NT dollars

1. function purely decorative more delicate practical RQ2: What are the features of the gifts from the point-collecting activities? RQ2: What are the features of the gifts from the point-collecting activities?

2. themes mascot current trend

certain goods for free in 7-11 special offers in other alliance enterprises RQ3: What are marketing strategies of 7-11’s gifts for point collecting activities? RQ3: What are marketing strategies of 7-11’s gifts for point collecting activities?

IV. Conclusion higher requirements, more exquisite and practical gifts combining activities with themes and current trend Free goods or special offers in other alliance corporations

V. References 7-ELEVEN 便利商店 黃玉禎 (2011) 。超商「集點贈品學」大玩三套手法。 商業周刊， 1222 期。 便利商店贈品吸引消費者購買意願的影響力 中時電子報

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