Multiple Indicator Cluster Surveys Data dissemination and further analysis workshop Communicating Data to Non- Technical Audiences: Youth Friendly Publications MICS4 Data Dissemination and Further Analysis Workshop

Transforming Numbers into Action: Making Messages that Motivate

The Power of Data Data is not just numbers………… It’s knowledge Knowledge is power Data is not just numbers They’re a story waiting to be told.

Where to Begin?

Bringing MICS to the Masses The Pacific Initiative?

The artwork was used to support communication of the message

Give people, or politicians, an action to take. We are all part of the solution!

Link to the report: Teacher’s guide: page 50

Crafting Messages

Getting People On Board: Guiding Principles in Crafting a Message Know your audience Know your political environment - think of timing and opportunities (hooks) Use real life stories Use facts and numbers creatively, but accurately Encourage the audience to take action Present possible solutions Keep the message simple and brief!

A key message is the driving force behind how you or your work is perceived. Sometimes a message is about one thing: We can eradicate polio by the year Sometimes a message is a broader statement: The eradication of infectious diseases like polio offers the world a means to accelerate the pace of development, reverse the spread of major diseases and lift millions of people out of poverty. What is a key message?

Framing the Message Primary Message – Despite incredible economic growth over the past two decades, nearly 1 in 3 children across Asia and the Pacific are stunted due to chronic malnutrition. Secondary Messages – Stunting is a consequence of long-term poor nutrition. It causes developmental problems that are often impossible to correct. The good news is that reducing the rate of stunting in the region is entirely feasible. Huge strides have been made in the delivery cost- effective solutions, including micronutrients, to vulnerable populations.

Message Development A few simple guidelines for developing effective messages: 1. Define your goal Without a clearly defined goal, you cannot develop a clear, concise and compelling message. 2. Identify your audiences It is critical to Know Your Audience. Your goal will help determine your audience (those who can affect positive change for children). 3. Understand your audience All audiences are different. You have to find out what motivates them and what may hold them back from supporting the goal. You must also understand the best way to reach them.

4. Keep it simple. Be concise It is important to be very concise in your messaging and to keep it simple. Once you have their attention you can go deeper. 5. Be persuasive. Combine the rational and the emotional. Many people believe something only when they see proof in the form of facts. Others need to believe in something before they acknowledge the facts. Your messages need to balance the rational with the emotional to capture both hearts and minds. Message Development

At your tables, select one indicator that you feel reveals a priority for your country. Determine who your target audience is and why. Develop one Primary and Secondary Message.

So What’s The Key? * SEE THE STORY THE DATA REVEALS * * KNOW YOUR AUDIENCE * * KEEP IT SIMPLE *

Y O U THANKTHANK