Outlets Survey PAULINIA COMVIDA Marcos Romano

Design Qualitative pilot made by me and Giovana at 10 outlets, in two Saturdays 54 questions questionnaire, about owners’ profile, outlets’ characteristics, patrons’ profile, owners’ opinions and attitudes and dose volume (ml) Questionnaire by 40 college students who, in groups of two, walked along all the streets of the city, neighborhood by neighborhood All the interviews were conducted at Saturdays, beginning on 05, 22, 2003 and lasted for nine consecutive Saturdays, from 1h00 pm to 7h00 pm

Was the interviewed the owner?

Gender

When the interviewed was not the owner (n=67), was his relative in 65% of times; his son in 25% of times

Age of the interviewed Age between 12 years old and 86 years oldAge between 12 years old and 86 years old In 9 outlets, the age of the interviewed was below 18 years oldIn 9 outlets, the age of the interviewed was below 18 years old Two of them had 13 years old, and one was 12 years oldTwo of them had 13 years old, and one was 12 years old

Owners’ profiles Only 11% of the owners owned an other outlet in the cityOnly 11% of the owners owned an other outlet in the city Less than 25% said that opened their outlet due to unemploymentLess than 25% said that opened their outlet due to unemployment 63% opened the outlet due to a personal interest (his liking, or taste), an investment, or to complement their income63% opened the outlet due to a personal interest (his liking, or taste), an investment, or to complement their income Almost half of them (48,4%) had a formal job before opened the outletAlmost half of them (48,4%) had a formal job before opened the outlet 62% of them lives in the outlet’s neighborhood62% of them lives in the outlet’s neighborhood

Why had you opened this outlet?

Outlets’ profiles Almost half of them (48%) were bars, 15% were grocery stores, 10% were snack bars, 6% were bakeriesAlmost half of them (48%) were bars, 15% were grocery stores, 10% were snack bars, 6% were bakeries 21,3% of them had less than a year since their opening 21,3% of them had less than a year since their opening 32% of the bars, specifically, had opened in the last 12 months32% of the bars, specifically, had opened in the last 12 months Almost 80% remained open after 10 pmAlmost 80% remained open after 10 pm There is not a limit to purchase alcohol in at least 76% of the outletsThere is not a limit to purchase alcohol in at least 76% of the outlets

Outlets’ profiles II Almost half (46%) of the outlets had no one worker, just the owner works there.Almost half (46%) of the outlets had no one worker, just the owner works there. At the bars, 84% of them had one or no one worker, besides the ownerAt the bars, 84% of them had one or no one worker, besides the owner The average price of a bottle of beer (600ml) was R$1,55 (U$ 0,50)The average price of a bottle of beer (600ml) was R$1,55 (U$ 0,50) The price of cachaça was R$0,50 at most of the outlets, but, at 12 of the outlets, its price was R$ 0,30 (U$ 0,10)The price of cachaça was R$0,50 at most of the outlets, but, at 12 of the outlets, its price was R$ 0,30 (U$ 0,10) They sell bottles of cachaça per monthThey sell bottles of cachaça per month

Outlets’profiles III 80% of them never asked an ID to a customer who buys alcohol80% of them never asked an ID to a customer who buys alcohol At the bars, 90,4% said that never asked about the age of a teenager willing to purchase alcoholAt the bars, 90,4% said that never asked about the age of a teenager willing to purchase alcohol

Owners’ opinions and attitudes More than half of them believed that was not their responsibility if a patron gets drunk in their outletMore than half of them believed that was not their responsibility if a patron gets drunk in their outlet 60% of them believed that must avoid a drunk patron drives, but 42% believed that the patron can (“has the right to”) get drunk if he’s not driving60% of them believed that must avoid a drunk patron drives, but 42% believed that the patron can (“has the right to”) get drunk if he’s not driving Half of them believed that servers didn’t do sufficient efforts to avoid a purchase of alcohol by minorsHalf of them believed that servers didn’t do sufficient efforts to avoid a purchase of alcohol by minors 75% of them believed that a servers’ training would be helpful75% of them believed that a servers’ training would be helpful