The Principles of Design: Repetition and Unity Module 3: Designing for Communication LESSON 9

Module 3: Designing for Communication LESSON 9 Lesson Overview In this lesson, you will:  Explore the principles of repetition and unity in Web design

Module 3: Designing for Communication LESSON 9 Guiding Questions  How does repetition contribute to memory?  In what way does unity impact your definition of “teamwork”?

Module 3: Designing for Communication LESSON 9 Repetition  Short-term memory to long-term memory  Used constantly in advertising  Repeating an idea or image

Module 3: Designing for Communication LESSON 9 Repetition  Connect the word or idea with a picture  Textbooks commonly do this with images, charts, graphs, and drawings  Creates a mental picture

Module 3: Designing for Communication LESSON 9 Repetition  Repeated use of color  Use specific colors in the same way on every page  Repeat layout design on succeeding pages

Module 3: Designing for Communication LESSON 9 Repetition Works  Advertising  TV commercials  Icons that we immediately recognize

Module 3: Designing for Communication LESSON 9 Unity  Bringing it all together  Gestalt Theory: the whole is greater than the sum of the parts  Designer wants the whole site to have greater impact than the individual parts

Module 3: Designing for Communication LESSON 9 Unity  Proximity  Brings ideas together through their closeness to each other  Repetition  Provides continuity between pages of the site

Module 3: Designing for Communication LESSON 9 Assignment  Use the selected Web site  Analyze it according to the principles of repetition  Analyze it according to the principles of unity  Write a justification for each

Module 3: Designing for Communication LESSON 9 Lesson Review  How can the use of repetition and unity contribute to effective communication in a Web site?