Linking together all products. In the case of media, synergy is when all institutions team together to create a better promotional outcome for the main product. i.e. movie high school musical, worked with different institutions and came up with there own rages of products. Pens, notebooks, bedsheets,clothes ect, this was to promote the movie.

There are two album covers for this track, one is for the movie and one is for her own album. This is where synergy takes place because there both helping each other with promotion. The first album cover relates to the film and is promotional. The track is on the album along with all other soundtracks in that film. The album cover is showing that the film is a dance film by the way the actors are posed in the picture and the type of clothing worn. By the way the pictures been captured you can see there's some sort of movement going on. This is attracting fans of the film ranging from all ages. The second album cover is of the artist who recorded the soundtrack. Cassie has an album cover for her own use of promotion. The cover is simple and just has a picture of herself in a way to attract both men and female with her sex appeal.

The website is the main place for synergy. From the website there are links to all sorts of things that promotes the artist, such as; new songs, photo’s, when the artist is going on tour and who with. Also the artist may put up diaries and up date them on a day to day basis to keep their fans up to date with their life. On the website cassie has video diaries to talk to her fans. She also has a place where she answers questions for her fans. There's a place to download her latest singles and her albums. There's links to YouTube, this is a form of synergy because her music is going world wide. There's also links to sites like iTunes where you can buy her tracks.

The music video is promoting the film. There are clips from the movie in relation to the song, but at the same time Cassie’s also promoting herself as an artist and an actress as she played a role in the film, She therefore films clips of herself singing to put in the music video. The music video has been allowed to be advertised on music channels, youtube and social networking sites, this is good for promotion because when the audience see the music video, they would possibly want to see the film if interested in the video and also if they like the song buy the track. Cassie is a well known artist and specialises in R&B so the track and the artist are both suitable for this type of film and is a wise choice of promotional use. in this music video, there are cuts from all parts of the film, some of the clips are from the dancing scenes in which the actors are dressed in gym clothes, ballet costumes and casual work out wear. This is representing the dance school in which the film is set. In some parts of the film, they are dressed in normal everyday clothes.