Design as Marketing Strategy PRODUCT FOR SALE. Why does design matter? ?

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Presentation transcript:

Design as Marketing Strategy PRODUCT FOR SALE

Why does design matter? ?

Fall of 2010: Logo Change

Why does design matter?

What does your logo say?

What does this logo make you think of?

Your logo says a lot.

More traditional Cleaner, simpler What does a B2B logo need to convey?: Professionalism  fewer pictures  less “youthful”/“trendy” slant  Versatile in its simplicity Business-to-Business (B2B) logos:

What service does your company provide? Technology-based services should aim for a trendier and more modern feel.

Your logo should look like your consumer It needs to convey what your company is all about clearly and quickly Keep in mind contrast to other brands in your industry. Your logo should emphasize what sets you apart and makes you better.

10- to 13-year-old girls Wealthy, urban 20-somethings

Kotaku io9 Gizmodo Jalopnik Jezebel