LinkedIn Training By Quintain Marketing February 13, 2013

Great Marketing Is like getting kids to eat broccoli they’re going to have to see you 7-10 times before they do something

Business Growth May be limited by your current network

The Panda Effect SEO as we knew it is dead. When Google changed their search algorithm to include Relevant Recent Relationship based search data. The game changed for everyone.

Stay top of mind Expand your network beyond current relationships Use great content to drive traffic to your website and generate leads Do it all without spending a dime! The Solution

Why LinkedIn? The world’s largest professional network – Created specifically for networking – 90 million+ members in more than 200 countries – Most affluent and highly educated users – Available in six languages – Executives from all Fortune 500 companies are members – Used by 69 of the Fortune 100 companies as a hiring solution

The New LinkedIn Better graphic interface More detailed profile information – Publications – Projects – Classes – Etc. No more “apps” – Now rich media can be added directly to your profile Focus on “endorsements” instead of “referrals” Now a news source – LinkedIn Today – Original content

Two Ways To Use LinkedIn As An Individual As A Company

Using LinkedIn As An Individual The more information you give LinkedIn, the more it will give you! – A complete profile is critical (use the profile completion wizard)

The Secret(s) to Success Stay top of mind with your contacts: – You must show up in the Digest Expand your network beyond your contacts: – Post in groups Share great content: – Curate others’ content – Create and syndicate your own – Use a 3 rd party tool

How To Do It Get in the Digest – Make new connections – Update your profile – Post status updates – Participate in a group Participate in Groups: – Repost relevant blogs or interesting articles – Ask/answer questions – Comment – Connect with other group members Share great content: – Post directly – Use Hootsuite, Postling, etc.

Using LinkedIn As A Company

How I Know It Works The proof is in the numbers…

My Profile Views Have increased dramatically

Increased Website Traffic & Qualified Leads

Expanded Reach for Content

The Caveat What will your visitors find when they get to your website?

Update your status Post to groups and comment on others’ posts Mine your connections (HOT TIP: Use CardMunch) Complete your company page and post updates Make sure your website includes calls to action and lead conversion opportunities Action Items

QUESTIONS & DISCUSSION

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