How to Generate Media Exposure for Your Facilities.

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Presentation transcript:

How to Generate Media Exposure for Your Facilities

Alday Communications, Inc. Award-Winning Public Relations Firm 15 Years of Experience in Golf Local, Regional and National Media Coverage

More than 12,000 media placements More than 8 billion consumer impressions $150 million media value

National

Democrat and Chronicle Local The Arizona Republic

Pittsburgh Tribune-Review Local The Union

How to Generate Media Exposure for Your Facilities Identify key local media Develop relationships Implement unique programs Utilize resources

Identify Key Local Media Newspapers Radio TV Magazines Online

Host a media day Provide media discounts Position yourself as a resource Develop Relationships Develop Relationships

Press Releases Press Releases Promote programs and activities Good news network (new hires, club renovations, etc.) Keep it short and to-the-point Double-check for spelling and grammar Know deadlines Ask Section for assistance

What Not To Do What Not To Do Call over and over Send non-newsworthy information Mass distribute information

Implement Unique Programs Implement Unique Programs Play Golf America - Get Golf Ready - PGA Free Fitting & Trade-Up Month - PGA Free Lesson Month - American Express Women’s Golf Month - Family Golf Month - Play Golf America Days - Time For Nine/9-Hole Rates - Junior Programs Patriot Golf Day Nine & Wine

Utilize Resources Utilize Resources PGA Links PlayGolfAmerica.com Peer-to-peer

Calendar Listing Template

Blast Template

Release Template

Facebook Twitter Blogging Social Media Social Media

Q & A