How Social Media are Transforming Corporate Communications Advanced PR Technology in Practice Nov 30, 2007 Barry Parr

Slides:

Advertisements

Similar presentations

Broadcast Connect Generate to the Worldyour Communities traffic & Revenue.

Advertisements

Intent MediaWorks, Inc. Atlanta, New York, Los Angeles Atlanta, New York, Los Angeles File Sharing & Social Networks Technology for the New Digital Lifestyle.

ETwinning contact seminar 2nd – 4th June, 2011 Tatjana Gulič: Dejan Kramžar: Discovering TwinSpace and the eTwinning.

 For museums online social media has the potential to be more than traditional marketing  Social media is about creating a community with our visitors.

Welcome Twitter as an effective marketing tool Our aim today… For you to leave today with more confidence to use Twitter as an effective marketing tool…

SOCIAL MEDIA OVERVIEW UNION PLUS LIAISON CONFERENCE DECEMBER 9, 2009.

User Involvement Statistics Iceland’s Experience Nordic Statistical Conference August 2010 Heiðrún Sigurðardóttir Þorbjörg Magnúsdóttir.

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

Content Hosted on JDSupra.com. Alerts, articles, blog posts…

Using Technology and New Media for Employment Dinah F.B. Cohen, CAP Director Derek Shields, CAP Program Manager CSUN Conference February 27, 2013.

ENTREPRENEURIAL TOOLBOX Entrepreneurial Toolbox Series: Marketing Your Business with Social Media Presented By: Evan Urbania & Matthew Ray ChatterBlast.

Social Media Intro to Business & Marketing. The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions.

Social Media An Introduction to the “Big 3”. “Social media describes the online technologies and practices that people use to share content, opinions,

Social Media Presented by Melissa Korn – MS Society of Canada Rochelle ten Haaf – Ovarian Cancer Canada Tom Forgacs - LinkedIn.

SEO & SMO Working Plan Copyright © Orion Computech | | - | Skype: - vishal.orion.

Social Media and Public Lands Recreation Travis Mason-Bushman, Alaska Region USDA Forest Service RLM/SCA.

Social Media Sessions Social Media - Research Alan Long Senior Account Director.

Social Media Marketing and Web 2.0. What is social media? A different way to socialize using the web.

What Do People Do Online? Implications For the Future of Media Cindy Royal Assistant Professor School of Journalism and Mass Communication Texas State.

A Brief Overview of Social Media UW PRSSA May 21, 2009 Jessica Randazza.

Dale Rivers Sage Get Serious about Customers Communicate, Collaborate, Compete.

 Digital marketing: Uses digital media to develop communications and exchanges with customers  Electronic media (E-marketing): Refers to the strategic.

Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?

Social Media Tools for Citizen Interaction Reach for the Gold NCARD 2011 Boone, NC September 13,2011 Terry Bledsoe, Chief Information Officer, Catawba.

Online PR Srba Jovanović International Public Relations Association – IPRA Board member.

1 Chapter 22: Social Media and Marketing Copyright Cengage Learning 2013 All Rights Reserved Introduction to Designed & Prepared by Laura Rush B-books,

July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,

The Internet & the Arts: How new technology affects old aesthetics Mary Madden Pew Internet & American Life Project Presented to: Chicago Wallace.

© Daemon Group 2008 From communication to conversation Why Government needs to embrace Social Media May 2009.

SOCIAL MEDIA FOR BUSINESS reqSmart. Some Facts about Social Media - I Years to reach 50 million users. Radio – 38 years Television – 13 years Internet.

Teleconference Social Technographics Charlene Li Vice President and Principal Analyst Forrester Research April 24, Call in at 12:55 p.m. Eastern.

Introduction to Social Media Richard Roaf Ecodemia RESOLVE.

What is Social Media? And how best to use it.

Social Media is: ? Social Media: are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing.

Make It Easy For e-Buyers to Contact You Toll-free phone numbers Call centers Text messaging Instant chat 1.

Online Journalism: Theory and Practice Week 2 Lecture 1 Summer 2011 G. F Khan, PhD.

Robert Sharp & Associates Interactive Media Services.

ColemanEnnis CONSULTING, LLC Social ColemanEnnis CONSULTING, LLC Media Blogging as the Front Door to © Protected Intellectual Property. Do not copy or.

IABNZ presents… Social Media Marketing October representing NZ's fastest growing and exciting industry 1.

Ian Reeves. A few facebook facts  1bn+ active global users  250m+ mobile users  31m UK users  130 friends on average per user  Average user creates.

Participatory Medicine: How user-generated media are changing Americans’ attitudes and actions, both online and offline Susannah Fox and Mary Madden.

Social Media 101 An Overview of Social Media Basics.

Advanced PR Technology in Practice Bill Barnes Co-Founder & Executive Vice-President Enquiro Search Solutions, Inc.

FaceBook…. Really?? FaceBook…. Really?? Social networking & Facebook Pam Krambeck, ESU#3

OCLC Online Computer Library Center 1 Social Media and Advocacy.

Week 3: Microblogs and Personal Branding

A Social Media Program for Dairy Advocates Introducing.

Slide Spectators Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews 68%48% Inactives.

Digital Media. INTERACTIVE MEDIA: WEB 2.0 AND YOU Internet Basics The Internet Audience Internet Marketing The Internet as a Marcom Medium The Roles of.

Setting up and maintaining a web presence Your brand on the internet.

Social Media Exposed Speaker:Nadja Specht Phone: Web:

Barry Rooke NCRC 2012 June CFRU 93.3 FM

Agenda A brief introduction to COI –The work of COI Digital Media Industry update Consumers – changing / evolving Briefing / planning / integrating digital.

Public Relations & Social Media

Business consultation and training centre LatConsul.

Public Relations and the Net Moving into the World of Cyberspace.

Social Media Roundup Google+: The basics. Social Media RoundupAgenda This week’s Social Media Roundup examines Google+ and its impact on the social media.

 Definition of Social Media - forms of electronic communication (as Web sites for social networking and microblogging) through which users create online.

Now that I have established who my target audience are it is useful,as part of my secondary audience to research media habits of teenagers; this helps.

Enabling Content Discovery PBS Showcase Marty Roberts vp of marketing, thePlatform May 13, 2008.

Presented by: Empower Your Business Using Social Media.

Week 3 New Media Marissa Kluger September 14, 2012 New Media Marissa Kluger September 14, 2012.

Physicians & Social Media: There’s an App for That Merry-Jennifer Markham, MD, FACP University of Florida College of

+ Welcome to PAHO/WHO Sustainable Development and Health Toolkit for the UN Global Conference RIO + 20 Welcome to PAHO/WHO Sustainable Development and.

Social Media Strategies. Socialnomics Video Markets are conversations Silence is fatal…. The Clue Train Manifesto – published 2000.

13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.

Leeds 20/06/07 TravelMole.com 1 Web 2.0 – informed opinion or a load of blog? Graham McKenzie TravelMole.com.

1.Publishers are slow to adopt video which will account for 80% of the world's internet traffic by Lack of diversity in publishing where minorities.

A brief introduction to Blogger and Google+ By Autumn McClintock and Abraham Leach Group 9.

Traffic Audit Industry: Internet of Things (IoT) Ted Politidis Head of SEO

Presentation transcript:

How Social Media are Transforming Corporate Communications Advanced PR Technology in Practice Nov 30, 2007 Barry Parr

2 © 2007 JupiterResearch, LLC Agenda The Internet market is maturing Media are becoming social Content producers must become networks What does this mean for corporate communications?

3 © 2007 JupiterResearch, LLC Online growth is slowing Millions of users Source: JupiterResearch Internet Access Model, 5/06 (US only) Internet users in 2006

4 © 2007 JupiterResearch, LLC User-generated content is one of the few growth areas Q5. Which of the following additional activities did you conduct online monthly or more frequently? Percent of Internet users Source: JupiterResearch/Ipsos-Insight Individual User Survey 2003 to 2006 (US only):

5 © 2007 JupiterResearch, LLC Half the Internet population is creating or reading user content Creators 30% Posted comments, updated web page/blog, Updated social network profile Asocials 51% Neither Create or Read Social Content Readers 19% Use social networking Read online forums or blogs, But do not create content Percentage of Online Users Source:JupiterResearch/Ipsos Insight Consumer Survey (01/07), n = 2,223 (US only) Q19. Which of the following activities have you conducted monthly or more frequently in the past year? (Select all that apply)

6 © 2007 JupiterResearch, LLC Younger users especially want to participate in content creation Percentage of Online Users More than half of 18 to 24’s are Creators. More than half of 25 to 34’s are Creators or Readers. Source:JupiterResearch/Ipsos Insight Consumer Survey (01/07), n = 2,223 (US only)

7 © 2007 JupiterResearch, LLC Social networks, like Yelp, put user content in context

8 © 2007 JupiterResearch, LLC USA Today puts user content on Page 1

9 © 2007 JupiterResearch, LLC USA Today puts user content on Page 1

10 © 2007 JupiterResearch, LLC Pages per Visit Source: Compete.com …But did USA Today’s redesign increase readers’ involvement?

11 © 2007 JupiterResearch, LLC Portals are the Becoming the Dominant Online News Source Q7. Which of following sources do you use to access news on a weekly basis? (Select all that apply) Source: JupiterResearch/Ipsos-Insight Entertainment and Media Consumer Survey (09/06), n=2,168 (US only) Only Portals Are Negatively Correlated with Age

12 © 2007 JupiterResearch, LLC Users Trust Portals Axis Label Q8. When reading news online, how trustworthy do you find the following sources? (Select one for each source) Source: JupiterResearch/Ipsos-Insight Entertainment and Media Consumer Survey (09/06), n=2,168 (US only)

13 © 2007 JupiterResearch, LLC People Depend on Referrals to Find Videos Percentage of Online Users Q22. How do you find out about the video programs you watch on the Internet? (Select all that apply.) Source: JupiterResearch/Ipsos-Insight Individual User Survey (7/06), n = 4,182 (US only):

14 © 2007 JupiterResearch, LLC There May be Many Intermediaries in the Distribution Chain CNN YouTube Huffington Post BuzzMachine Google Reader Source: Jupiter Research

15 © 2007 JupiterResearch, LLC There May be Many Intermediaries in the Distribution Chain CNN YouTube Huffington Post BuzzMachine Google Reader Source: Jupiter Research

16 © 2007 JupiterResearch, LLC Implications for Publishers Aggregate for your audience Become a platform Give online permission to compete with offline “Tear down that wall” (of registration) Plan for integrated social features Explore networking with advertisers Blah, Blah, Blah… “….But what does this mean for me, the corporate communications professional?”

17 © 2007 JupiterResearch, LLC Expect Media to Become Social, and Learn the Norms of Each Community

18 © 2007 JupiterResearch, LLC Share Data Respectfully

19 © 2007 JupiterResearch, LLC Target Aggregators as Well as the Press

20 © 2007 JupiterResearch, LLC Don’t Astroturf, Don’t Sockpuppet

21 © 2007 JupiterResearch, LLC This is Your Audience’s Community – Treat it with Respect “I don’t know what the ethical standards of a chat room are.” CEO of [DELETED]

22 © 2007 JupiterResearch, LLC Choose Your Targets… They May Shoot Back

23 © 2007 JupiterResearch, LLC Treat Blogging Like Journalism

24 © 2007 JupiterResearch, LLC Treat Bloggers Like Journalists

Thank You! Barry Parr