Alcoholic Consumption College presidents nationwide view excessive drinking as their number one campus life problem. It affects students who do and do not drink responsively. Federal, State, and Local law help define college administrators responsibilities for taking action when students misuse alcohol. 20 schools will allow beer sales NCAA has no rule preventing alcohol sales (Bans during NCAA Championships)

CHEERS

Should Alcoholic Beverages be Sold at Sporting Events?

Alcohol Policy Each college has an obligation to define and adopt an institutional policy on alcohol that is consistent with its own culture, values, and mission. Institutions are so diverse so no one policy is appropriate Companies provide liability insurances to colleges and universities (Educators Retention Risk Insurance)

Risk Rambunctious fans Security Injury Death Liability

Benefits Generates revenue Associated with Athletics Provide financial support for Big Time athletic programs Available in college sport arenas, skyboxes Institutions receive sponsorships companies

Strategy The NCAA should reassess its policies for accepting alcohol advertisement and sponsorship Colleges should enforce consistent alcohol control measures for public events (pregame tailgating, and in stadium alcohol availability Colleges should get community involvement to prevent alcohol misuse Colleges should examine the pros and cons of accepting financial support from the alcohol industry