Topic of Session Social Media Agenda Topics Terminology Discussion Topics Summary References Wrap Up.

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Presentation transcript:

Topic of Session Social Media

Agenda Topics Terminology Discussion Topics Summary References Wrap Up

Social Media Interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. It differs from traditional/industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. Source: Wikipedia

Blog A truncation of the expression web log. It is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order. The most recent post appears first. Source: Wikipedia

Search Engine Optimization (SEO) The process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. Source: Wikipedia How Social Media Affects SEO

Evergreen Content Content that withstands the test of time.

Words To Keep In Mind “Don’t mistake activity with achievement” John Wooden “Just Because You Can Doesn’t Mean You Should”

Schedule How often What format What is my Purpose

Purpose Define why you want to do this Define what you want to accomplish Personally Professionally As a Business Define a style…be consistent Make a Brand

Examples Social Network Sites LinkedIn Twitter Facebook Google+ Pinterest WordPress HubSpot YouTube Quora FourSquare

Current Example Methods Website Blog Social Networking Sites Tweet Share & Automation Search Optimization (SEO) Webinar

Other Valid Example Methods User Groups Fundraisers Board or Committee positions Sporting Events

Points of Interest to Review Number of fans/followers Frequency of posting What kind of content is published (blog posts, images, videos, data, jokes, polls) How much content is their own, versus how much is sourced Fan engagement

Blogging Publish an answer to a common question Post something you learned from a book, video, training or white paper Include images, it breaks up the content

Protecting PII Personally Identifiable Information (PII) news-trends/security-trends/protecting-pii- education.aspxhttp:// news-trends/security-trends/protecting-pii- education.aspx tionTechnology/Resources/Privacy/Privacy Resources/DownloadableDocuments/sp pdfhttp:// tionTechnology/Resources/Privacy/Privacy Resources/DownloadableDocuments/sp pdf

Demo DEMO

Summary Social Media is a not destination it is a Journey. It requires upkeep in order to stay relevant. The brand is you, your message, etc. You need to be present to Win!

References 10-surprising-social-media-statistics-that- will-make-you-rethink-your-social- strategies10-surprising-social-media-statistics-that- will-make-you-rethink-your-social- strategies Collection of Social Media Presentations Social Media in the Workplace Crush Competitors on Social Media in 30 days or lessCrush Competitors on Social Media in 30 days or less

Misc Cool Links Cloud Build vs Buy Calculator

Wrap-up Thank you for attending! Q&A