TPCC Presentation September 25, 2012 Missoula TDM Program Review Image fromFlickr prizrak2084

Overview Project Recap  Project schedule Draft Recommendations & Organizational Plan  Organizational recommendations  Programmatic recommendations Plan Implementation & Monitoring  Program cost, budget, and potential funding sources  Performance measurement process 2

3 Project Recap Photo Source: holotone

Study Process 4 -Stakeholder Outreach - Peer Review Phase I: March - April -Program Assessment -Draft org alt - Evaluation Framework Phase II: May - June -Org Evaluation -Recommended Org Structure Phase III: July -Org Plan Phase IV: August - September -TPCC Adoption Phase V: October

5 Draft Recommendations & Organizational Plan

6 4 Key Outcomes of this Plan  Improve organizational structure – Roles & responsibilities – Collaboration – Efficiency  Define TDM program priorities  Identify additional program funding opportunities  Develop a performance measurement process

7 City Transportation Department/ Section Downtown Employer Outreach MPC Parking Access Manage- ment ASUM UM Transit & Outreach MR TMA Vanpool service Mountain Line Transit service Downtown Leadership Committee TPCC Oversight Committee District Based Employer Outreach Travel Options Consortium Travel Options Group (MIM) Transit, youth, Bike/Ped, Employer, Individualized Marketing

1. Centralize Travel Options Programming  Maintain MIM brand – MIM Downtown – Regional MIM Employer Outreach (N Reserve, University, Midtown)  Consolidate City Bike/Ped Office under Travel Options Group  Centralize and focus youth outreach  Manage transit marketing 8 Lead Agency: City Transportation Department (recommended) Partners: City Bike/Ped Office, MUTD

2. Focus Marketing & Outreach  Develop an individualized marketing program for neighborhoods and employment sites  Phase out Way to Go! Club and designate funds to youth, individualized marketing, and transit marketing 9 Lead Agency: Travel Options Group Partners: City Bike/Ped Office, MUTD

3. Establish Downtown Leadership Group  Build on strength and success of current downtown organizations  Develop access management strategy  Approve work plan for MIM Downtown 10 Lead Agency: Travel Options Group Partners: Travel Options Group, MRA, DDA, MUTD, ASUM, MR TMA, St. Patrick’s Source: flickrDwarfVader

4. Dedicate MPC Funding to TDM/Access Management  Designate a dedicated portion of parking revenue to downtown TDM programs  Priorities set by Downtown Travel Options Leadership group  Develop access strategy that integrates parking management and TDM programming 11 Lead Agency: MPC Partners: Downtown Travel Options Leadership Group

Missoula Downtown Master Plan 12 Missoula Downtown Master Plan calls for a multimodal access and circulation to support planned downtown development

5. Establish TDM Consortium  Collaborative forum for regional travel options  Identify target markets and funding opportunities 13 Lead Agency: Travel Options Group Partners: MUTD, ASUM, MR TMA

6. Develop Capacity for Transit Marketing  Partner with Travel Options Group to launch individualized marketing alongside transit routes  Build staff capacity to increase transit pass sales  Participate in Downtown Leadership and TDM Consortium groups 14 Lead Agency: MUTD Partners: Travel Options Group

7. Improve Vanpool & Carpool Service  Attend & participate in TDM Consortium meetings  Survey existing riders annually  Submit quarterly reports to TPCC Oversight Committee  Work with TPCC to reconcile waiting list and vehicle procurement process 15 Lead Agency: MR TMA Partners: TPCC and MDT

8. Improve ASUM/MUTD/MR TMA Partnerships  Partner on grant funding opportunities  Establish plan to implement more vanpools that serve university market  Attend Downtown Leadership Committee and TDM Consortium to ensure University services are included 16 Lead Agency: ASUM Partners: ASUM, MUTD, MR TMA

9. Formalize TPCC Role as Oversight Committee 17  Approve workplans and performance targets for each CMAQ funded program  Receive updates on quarterly reports from CMAQ funded programs  Evaluate programs annually Lead Agency: TPCC Partners: CMAQ-funded TDM programs Missoula Mode-Split Data, 2010

18 Plan Implementation & Monitoring

Recommended CMAQ Funding Allocation 19 Program Recommended Estimate CMAQ FundingKey Changes Travel Options Group (City Bicycle and Pedestrian Program, MIM, and MR TMA school outreach) $378,200Consolidates Bike/Ped, and MIM CMAQ funds; shifts $14k from MR TMA to Travel Options MUTD (Service Operations)$310,000 MR TMA (Program Operations & Capital)$87,200Shift $14k to Travel Options for school outreach Public Works (Bicycle and Pedestrian Striping) $40,000Designated funds City & County Public Works (Street Sweepers)$240,000No change Total$1,055,400 Source: Missoula TIP (Revised) Note: $378k available for programs & outreach

Travel Options Group Budget (with funding gap) 20

Travel Options Group Budget (without funding gap) 21 Funding gap potentially reduced by investments from MUTD & MPC

Travel Options Program Priorities Higher Priority:  MIM Downtown  Regional Employer Outreach  Individualized Marketing  Bike/Ped Safety & Outreach Lower Priority:  Bike Ambassadors  Youth Outreach  Community events 22

Tracking Program Performance 23 Inputs Outreach Marketing Outputs/Direct Effects Awareness & satisfaction Participation Alternative mode use Outcomes Travel Impacts Emissions reduced Costs saved Cost Effectiveness

How will Missoula Measure Performance? 24 Performance measures will be quantitative, qualitative, and program-specific: Travel Options Group # of people reached Mode shift in target area # of presentations to schools Walk to school counts MR TMA Cost per revenue mile Size of active wait list Wait time for vanpool assignment # of active vanpool participants Seat utilization on existing vanpools MPC Dollars invested in TDM programs # of employees traveling by non- SOV modes to downtown

CMAQ Funding & Performance Monitoring Process 25 CMAQ Funding Prioritized Every 4 Years in LRTP Travel Options Performance Measures Performance Commitments in Recipient Work Plans Quarterly Reporting to TPCC and MDT Annual Report to TPCC Annual Evaluation by the TPCC Oversight Committee Funding Allocation Performance Monitoring

TDM and the LRTP  Recommendations will help Missoula achieve LRTP goals cost effectively  Mode split targets and other performance measures should align with LRTP goals and performance monitoring processes 26 Photo: Metro RTO

Next Steps 27 September  Send Draft Plan to TTAC, TPCC, and Program Directors September 25  Comments due from TTAC, TPCC, and Program Directors  Present to TPCC October  Submit Final Plan  TPCC Plan adoption

NELSON\NYGAARD CONSULTING ASSOCIATES © 2012 Thomas Brennan 621 SW Morrison St., Suite 950 Portland, OR (503) Brie Becker 621 SW Morrison St., Suite 950 Portland, OR (503)

Summary of Feedback Since July 29 Discussion PointHow this is addressed Location of Travel Options Group: MPO, MUTD or other? Travel Options Group should be housed under City or agency with urban focus, depending on results of City/County restructuring If centralized TDM program is recommended, transit marketing should not be separated Transit marketing was moved under the centralized Travel Options Group MR TMA performance was not addressedTPCC Oversight Committee will raise standards for performance Recommendations should not over-emphasize downtown; other employment centers are important Recommendation that Travel Options Group develop MIM Downtown and other outreach to North Reserve, Midtown, etc. Shifting school outreach funding from MR TMA to Travel Options Group would cause reduction in overall funding availability 5311 would be shifted from school outreach to vanpool operating; increase in local match would be required