Build vs. Buy – getting ahead Technology Entrepreneurship Class GIMPA March 2007.

Slides:

Advertisements

Similar presentations

Strategy in High-Technology Industries

Advertisements

Entrepreneurship Delivered in: Islamia University Bahawalpur Presented By: Tasawar Javed.

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Innovation Management

Joel Adams Ken Stuart Engineering Science 466b © J. Adams & K. Stuart : Introduction, Products/Services, and Marketing Section March 25, 2003.

Industry and Competitive Analysis

Chapters 1 – 5 Amanda Stampke Taylor Studzinski Kevin Tanojo Justi Tipton Dan Vandehey Only The Paranoid Survive Andrew Grove.

Uniqueness and Complementary Assets in e-Health Entrepreneurship HST.921 Spring 2009 February 19 Tutorial HST.921 Tutorial – February 19, 2009.

Chapter Seven Strategy in High- Technology Industries.

Launching a New Product Dr. Carol Gwin Baylor University July 14, 2005.

Step up your competitiveness Focus on innovative solutions Look at growth; not on short term lossesUnderstand the underlying dynamics of the marketplace…..

Entrepreneurship I Class #4 Market Research and Marketing.

The Competitive Environment Threat of New Entrants Rivalry Among Existing Competitors Bargaining Power of Customers Bargaining Power of Suppliers Threat.

Strategy in High-Technology Industries

Conducting an Industry Analysis. Seven Questions for Industry Analysis 1. What are the industry dominant economic traits? 2. What competitive forces are.

Presented By: Lindsey Moore John Limberg Matt Martinez Joseph Morgan.

Marketing Channels and Channel Mapping

1 7 Strategy in High-Technology Industries. 2 $55 for a barrel of crude Demand – price of development  US remains a major NET consumer  China demand.

Why Study Strategic IT? Technology is no longer an afterthought in forming business strategy, but the actual cause and driver. IT can change the way businesses.

Business Plan Template CARMa Venture Services (P) Ltd.

TMitTI 1 © Sakari Luukkainen Technological change Market change Standardization Productization Marketing R&D Technology Assessment and Forecasting Market.

CAPITAL DEPLOYMENT AND DIVERSIFICATION Kent Bang – AgStar Financial Services 2015 PORK MANAGEMENT CONFERENCE.

Digital Services July, Why Digital Services are Critical to SPE and Sony Necessary to achieve margin expansion and growth objectives from what are.

Best Buy Co., Inc. Lynae Rambousek Shu Fang (Jenny) Abdullahi Ainab Gunbilegt Byambadorj.

Strategy and Information Systems 11/02/2002. What is Strategy? Merriam Webster Dictionary –The science and art of military command exercised to meet the.

COPYRIGHTS (C) 2015 SCIENS TECHNOLOGIES. COMPANY OVER VIEW Sciens Software Technologies LLP company which operates from India and USA facilities. We deliver.

Business Plan Teaser For your company XSEEDCapital GmbH ®2014 XSEEDCapital.

Professor Ran Kivetz Columbia Business School Spring 2007 High Technology Marketing and Entrepreneurship THE ROLE OF MARKETING (& “Can this High-tech Product.

Strategy Integrates STRATEGY EnvironmentFirm Determine appropriate strategies to maintain alignment between key drivers in the external environment and.

MG 298 Entrepreneurship Class Notes and Lecture Handouts.

MARKETING MANAGEMENT 12 th edition 2 Developing Marketing Strategies and Plans KotlerKeller.

3.05 Employ Marketing information to develop a Marketing Plan.

Marketing Winter SEGMENTATION, TARGETING AND POSITIONING Session 4 Wednesday, April

1 UNIT 7: STRATEGIC ANALYSIS: INDUSTRY, COMPETITORS, CUSTOMERS.

 Imperfect competitors compete by changing prices but also in another way:  Non-price competition: the efforts to make a product distinct from that of.

Unit & TopicLearning ActivitiesAssessments Unit 1: IntroductionIntroduction Discussion Case Analysis Final Project review Seminar Discussion: Create Personal.

The Market. Wedging Into a Market New product or service Parallel competition Franchising.

Training and Development Team What is Marketing? Debra Kurtz Kurtz Consulting Inc.

MARKETING MANAGEMENT 12 th edition 2 Developing Marketing Strategies and Plans KotlerKeller.

Company Confidential 1 Developing Aerospace Suppliers in Mexico Kalim Saiyed October 22, 2009.

Industry Analysis Entrepreneurship Business Plan.

[Title] Presented by [Name] [Date]. Market Problems [Problem 1] [Problem 2] [Problem 3]

International Business 9e By Charles W.L. Hill McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.

2-1 Environmental Analysis  Managers must understand how the environment affects their organization  It is difficult to predict how certain events will.

1 UNIT 6: STRATEGIC ANALYSIS: EXTERNAL ANALYSIS. 2 Two sets of factors primarily shape a company’s strategy: -External factors (macro environment, industry,

Entrepreneurship in Entertainment Technology

Introduction to Entrepreneurship Develop the Marketing Plan.

THE MARKETING CONCEPT AND PRODUCT SELECTION

To Engage Your Customers With Your Brand Identity That Makes An Impact And Leave Your Imprint On The Market Break Through The Barriers That Block The Way.

MAS967 Technology Strategy for New Enterprises Class 2: The evolution of industries, technologies & markets Professor Fiona Murray.

Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall 4-1.

Template for final presentation Building Technology Ventures

Keeping Seniors Safe at Home Through Innovative Home Design Implementation Introduction As a small renovation company established in 1989 we see the market.

Place. What does Place mean in the 4 P’s? Where buyers look for your product or service.

Strategy Integrates STRATEGY Environment Firm The primary goal of strategy is to establish a position or sustainable competitive advantage for the firm.

ADVERTISING Module 8 De La Salle – Lipa College of Education Arts and Sciences Multimedia Department.

Lecture 7 Competitive Strategies. Generic strategies of Porter Cost Leadership Differentiation Niche/focus Sources of competitive advantage Low costDifferentiation.

2-1 Figure 2.1 The Value Delivery Process V’s Approach to Marketing Define the value segment Define the value proposition Define the value network.

COMPETITIVE MARKETING STRATEGIES SUSTAINING THE COMPETITIVE EDGE.

CrowdFinch Technologies Private Limited DEDICATED CROWD OF TECHNICAL FINCHES.

Introduction to Strategic Management

Vendor Landscape Plus: IP Telephony Vendors

Strategy Review, Evaluation, and Control

UNIT-IV - PRODUCT PRICING Objectives of Pricing

Marketing Management

Marketing Management

Business Models.

Chapter 7: Strategy in High-Technology Industries

Marketing Channel Concepts

Presentation transcript:

Build vs. Buy – getting ahead Technology Entrepreneurship Class GIMPA March 2007

Technology business and the competitive edge Things you do which make you unique in the market place, allow your customers to keep coming back and makes it difficult for your competitors to copy you

Build or Buy is about the competitive edge What keeps you ahead of the pack ? Isolating the business from its supporting services? Identifying your competencies

What type of technology business are you ? High-Tech innovator creating new markets opportunities ( Rancard) Medium technology player providing support to existing industry (Standard Trust) Low tech mass market technology company( Areeba)

What type of market are you getting into? Mature market with dominant players Mature market with new opportunities and applications for technology New market with few established players

Critical factors for business continuity ? Innovation Market share Distribution /channels / product availability Cost of shift Products vs. platforms – WEB 2.0

Build when ? Building creates new opportunities for the business or strengthens a market position. Cost of building is not disruptive to market position. Building is necessary for survival.

Buy when ? It makes no sense to build. You don’t have the time to build. You don’t have the competency to build. Product area is not important to core of business.

Open source – the middle ground Leverage of best of breed. Deliver software as service. Provide customizations which enhance business value.

Build vs. Buy Q & A