JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications.

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Presentation transcript:

JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications Panel Dec. 13, 2012

Let’s go surfin’

Frame Jobs/Economy THEN Use examples to support it

Q: Budget? A: Jobs!

Not FOR taxes; Not FOR taxes; AGAINST hurting jobs and economy

Talk up the tradeoffs

Link to History

What we ALL want

Stress common sense

Honesty/ leadership vs. politics/ expediency

Give the public credit

Acknowledge surface appeal… then back to message

The value of values

Link to common good

Thank you

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