How to be a commercial success as a membership organisation Carol Jackson, Chief Operating Officer 24 February 2012.

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Presentation transcript:

How to be a commercial success as a membership organisation Carol Jackson, Chief Operating Officer 24 February 2012

Founded in 1754

“The RSA is an enlightenment organisation committed to finding innovative practical solutions to today’s social challenges. Through its ideas, research and 27,000 strong fellowship it seeks to understand and enhance human capability so we can close the gap between today’s reality and people’s hopes for a better world.”

Share of Total Income

Income and Surplus

The House

Trading structure Not primary purpose trading Containment of risk Trading company Cross charges Gift aid profits to the charity Full VAT recovery

What do stakeholders think? Customers StaffFellows

Income from Trading

Tips Be wholehearted Research the market Be clear on your trading usp Keep trading separate Watch the competition

Challenges What is stopping you trading? Is there anything MemNet could do to help you? If you are trading, are you as good as the best in your market?

Animate

Social Brain Education Connected Communities Design Projects