BUSINESS PLAN “WHITE PINE“ Nursery Garden by Lidija Petarić.

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Presentation transcript:

BUSINESS PLAN “WHITE PINE“ Nursery Garden by Lidija Petarić

PRODUCT DESCRIPTION Place where you can find everything for your garden (evergreen and deciduous plants, decorative plants and flowers, fountains, tool)

MARKETS - Territory of Valjevo city and surrounding area

TARGET CUSTOMERS - People of all ages

PRICE - Depending on the kind of flowers: from 30 to 300 din - Evergreen plants of different kinds: from 200 up to 2000 din. - Fountains (depending on size or form): from eur/pc

COMPETITORS Lepo polje, Ljig Erozija, Valjevo Flora, Valjevo Petunija, Valjevo

MAIN SELLING POINTS Everything you need for your garden at one place High quality products with low prices

PROMOTION - Local TV channels, - Magazine „MY GARDEN“ - Web site, leaflets or catalogue - Agricultural Fair

START-UP COSTS - Registration: 500 eur - Equipment: 10,000 eur - Building a green house: 15,000 eur - 5 Employees :1,200 eur

FINANCING - Bank loan - Ask for a grant from the National Employment Centre - Own money

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