The power of the poster Terry O’Sullivan 28 th March 2012.

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Presentation transcript:

The power of the poster Terry O’Sullivan 28 th March 2012

Overview what is a poster? design decisions poster sessions lessons from advertising research the P factor

What is a poster? Wittich and Schuller (1973) define a poster as a ‘visual combination of bold design, colour and message intended to catch and hold the attention of the passer-by long enough to implant or reinforce a significant idea in his or her mind’ (cited in Hand, 2010, p. 56)

But what can a poster be for a researcher?

Posters can be… a visual aid a focus for a discussion and feedback a networking opportunity an interaction occasion –viewer - content –viewer - you a foot in the door a rehearsal an overview of your project ‘selected highlights’ a form of self promotion a fashion statement

Design decisions one piece design or an assemblage of pages? –what are the guidelines? –what do you want it to do? looking good counts: –‘It is clear that the perceived scientific merit and originality of posters correlates with visual appeal.’ (Goodhand, et al., 2011) lots of templates on the web. Powerpoint or Publisher? landscape or portrait?

Posters are an interactive medium audiences interact with the poster, but more importantly with you do you have an ‘elevator pitch’? –see can you prepare answers in advance to questions which the poster might spark? do you have handouts? do you have freebies?

Lessons from Outdoor Advertising Do’s Clear branding and ‘new!’ information Short headlines and a product shot Minimise clutter Logo in upper half Photographs (but be careful with people) Blue dominant colour Don’ts Too much text Confusing pictures Humour Images of women Price information Red dominant colour (van Meurs and Aristoff, 2009)

The P factor The following posters were the top three in the 2011 OU Postgraduate Research Poster Competition (online voting) Rank them in the correct order and win a prize!

1st place Author: Shafiul Alam Title: Cognitive Radio - a Sustainable Technology for Green Wireless Communications? 30 votes 2nd place Author: Sally Hartley Title: Co-operatives as a learning space for youth 27 votes 3rd place Author: Rose Johnson Title: Learn as you play: How can real-time feedback enhance learning the violin? 25 votes And the winner is…

Conclusions Be clear what you want the poster to do Allow plenty of time for planning and production Make it look good Put yourself in the picture

References Goodhand, J.R., Giles, C.L., Wahed, M., Irving, P.M., and Rampton, D.S. (2011) ‘Poster presentations at medical conferences: an effective way of disseminating research?’, Clinical Medicine, 11 (2), pp. 138 – 41 Hand, H. (2010) ‘Reflections on preparing a poster for an RCN conference’, Nurse Researcher, 17 (2), pp. 52 – 59. van Meurs, L. & Aristoff, M. (2009) ‘Split-Second Recognition: What Makes Outdoor Advertising Work?’, Journal of Advertising Research, 49 (1), March, pp