Election ’08: Don’t Wait to Communicate! WGR 2007 PACs, Politics and Grassroots Conference November 7, 2007.

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Presentation transcript:

Election ’08: Don’t Wait to Communicate! WGR 2007 PACs, Politics and Grassroots Conference November 7, 2007

Evolution of Grassroots & GOTV Programs

2006 GOTV Communication Effort Voter Education Center Access – 120,328 page views – 17,455 employee visits Facility events in Memphis, TN & Loveland, OH 10,500 congressional report cards delivered 1,500 posters distributed IP Today coverage and Election Trivia Contest IP TV Promotion Post election survey and focus group

2006 Mobilization Materials

Voter Education Events

It’s Never too Early to Talk About Voting! Key elections in KY, LA, MS, VA in 2007!

2008 GOTV Goals Double employee visits & page views to IP Voter Education Center Make a difference in key states –Voter education toolkits for “Pizza & Politics” events –Targeted state-specific communications –Endorsement messages to PAC eligible employees –Direct mail “Shape the Future” issue education campaign

Questions? Meaghan Killion Joyce Manager Political Affairs International Paper p: