USA PAVILION &

EXPO MILANO SITE AMERICAN RESTAURANT USA PAVILION

EXPO 2015 = WORLD’S FAIR Theme: Feeding the Planet. Energy for Life Timing: May 1 st to October 31 st 2015 Participants: 142 participating countries + Corporate pavilions (e.g. Coca-Cola, Apple, and many more) Visitors: – million visitors expected (40% Italian) – 1 billion virtual visitors Audience: business, government delegations, public institutions, regulatory authorities, policy makers, consumers Importance: historical showcase of innovation and contribution to progress (e.g. light bulb, elevator, diesel engine, ice-cream, touchscreen, etc.) USA Pavilion: showcase innovation and responsibility as a core of America’s values

USA PAVILION

WHY ? Johnson Controls has been vetted by the State Department as one of the most innovative, respected and responsible companies reflecting the theme of the USA pavilion Starting with the patent for the electric thermostat in 1883, Johnson Control has ever since had strong track-record of delivering innovative solutions and technologies Johnson Controls is not only a worldwide leader in R&D and innovation, but also sets best practice examples of corporate responsibility and citizenship Johnson Controls can help deliver exciting programming through broad exposure to Expo’s main themes: energy efficiency, climate control, power solutions for transportation, etc.

BENEFITS OF PARTICIPATION Johnson Controls can help drive programming content for exhibitions, TED talks, conferences and seminars (e.g. innovation in building efficiency, climate control, hybrid vehicle power systems, and many more) Become a content provider through sponsoring our visual guides on how energy- efficient building and transportation solutions can impact the food supply chain of the future Provide building solutions, equipment or technologies for the pavilion or the restaurant and thus display new products Sponsor our hall of innovation and showing videos featuring Johnson Control’s latest developments and technologies Engage with members of top US/European/Italian institutions and other government delegations from the 142 participating countries to strengthen relationships and discuss policies issues (e.g. Transatlantic Trade & Investment Partnership) Use the USA pavilion’s VIP areas, conference rooms, roof-top terrace and American Restaurant for organizing business meetings, hosting receptions and meeting government delegations

BECOMING A PARTNER Partnership opportunities range from 1 to 5 million dollars depending on the level of involvement We are organizing, for partners committing by March 15 th, a meeting with President Obama on March 27 th in the occasion of the signing in Rome of the USA’s Participation Contract with Expo 2015