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Presentation transcript:

© Copyright 2012 STI INNSBRUCK Measuring your visibility in the online sharing platforms (YouTube, slideshare, videolectures.net, Delicious, flickr) Ioannis Stavrakantonakis

YouTube YouTube Analytics High-level summary report 2

YouTube – Overview page 3

YouTube YouTube Analytics High-level summary report Views Reports –Views –Demographics (age, gender, location) –Audience Retention Engagement Reports –Likes & Dislikes –Subscribers –Favorites –Comments –Sharing 4

YouTube – Demographics 5

YouTube – Audience Retention (per video) 6 Absolute audience retention: How often each moment of your video is watched. Relative audience retention: Video’s ability to retain viewers relative to all YouTube videos of similar length. (limitation: video views>300)

Free account Statistics per presentation - Number of: Views (Embed, on slideshare), Favorites, Downloads, Comments slideshare 7 Pro account Analytics summary Statistics per presentation Latest tweets All views (timeline) Downloads LinkedIn Dashboard (slideshare app)

slideshare – Pro account statistics 8 Analytics summary Total Views / Favorites / Downloads / Tweets / Likes Most active presentations Most search keywords Locations

slideshare – Pro account statistics 9 By Presentation Views Shares (facebook, ) referring URLs Tweets Downloads Comments Favorites

Lecture page Information about: –Views –Lecture popularity (stars) –Social networks counters (Tweets, Likes, Google+, LinkedIn shares, Delicious, Mendeley) No information about: –Number of downloads Videolectures.net 10

Conference page Information about: –Most popular lectures (based on views) –Top voted lectures Author page Information about: –Views of her/his lectures Videolectures.net 11

Delicious 12 Visibility of links shared Saves Visibility of stacks shared (playlists for the web) Views Followers Social networks counters (Tweets, Likes) Comments

Flickr 13 Free account Photos’ views, comments Set of photos’ views, comments Popular –Interestingness: “Where the clickthroughs are coming from; who comments on it and when; who marks it as a favorite; its tags and many more things which are constantly changing. Interestingness changes over time, as more and more fantastic content and stories are added to Flickr.” [2] –Views –Favorites –Comments

Flickr 14 Pro account Account overview Individual photos Daily referrers

References 1.YouTube Analytics: cs cs 2.Flickr Interestingness: