Global Consumer Trend Monitoring University of Sydney Aslinda Hafeez, Client Development July 2007

Global Market Information Database GMID INDUSTRY DATA & ANALYSIS  Global reports  National market reports  Company profiles  Market sizes and shares  Health & Wellness reports CONSUMER STATISTICS  Global database  Consumer trend rankings CONSUMER ANALYSIS  Lifestyle reports  Country pulse  Articles & Features  Strategy briefings COUNTRY STATISTICS  Global database FUTURE DEMOGRAPHIC  Forecasts to 2020  Written analysis  Unique graphical presentation

What ’ s in GCTM? Articles & Features Rankings Country pulse Strategy briefings

Content Titles – some examples Global e-travel habits (Strategy Briefing) The power of jumbo brands (Blogtracker) Ageorexia – the attitudes to aging (Article) 25 global consumer trends for the next decade (Strategy Briefing) Italians feel more guilty about overeating than adultery (Country pulse) Boomers: now they are 60: changing consumption habits of year olds to 2010 (Strategy Briefing) Naming & shaming: Women’s salaries compared with men’s (Global ranking) One stop living and the quest for convenience (Trendtracker) China’s happiness rating climbs according to the Social Survey Institute of China (Country pulse)

Consumer Statistics: Rankings Ranking of international consumer trend Snapshot overview of trend Track the spread of consumer trends across the globe Quantify differences between countries Consumer Analysis: Articles & Features Global consumer trend monitoring Understand factors affecting consumer behaviour Analysis of implications for consumer marketers 12 articles per month

Consumer Analysis: Country pulse Understand “ what ’ s hot ” in each country Dashboard presentation gives an at-a-glance overview Covers 39 countries Updated once a month Consumer Analysis: Strategy briefings In-depth analysis of global consumer trends Identify opportunities and challenges presented by a changing consumer Full text analysis: more than 50 pages each Updated once a month

Making sense of global markets 1950: 46.5 years 2000: 65.0 years 2050: 75.0 years 1950: 46.5 years 2000: 65.0 years 2050: 75.0 years Average age (global): 2 billion people have middle class incomes 8 million millionaires … but older   The world is getting richer …

Making sense of global markets  The new aesthete … … with a little help from the professionals  the ‘forever young’ generation

Making sense of global markets 8 million millionaires The fully cocooned lifestyles   Age compression & children’s influence on parental decisions Hikikomori: those (usually young men) who go to their rooms and don’t come out for months.

Making sense of global markets 51% of people will live in cities by 2015 world global markets: is constantly evolving what changes are taking place? the

What will it do for me? Understand consumers Circumstances, Spending power, Mindsets, Attitudes, Buying behaviour, Leisure activities, Aspirations …in the countries you are operating in …in new country markets Identify important trends by country, age and lifestyle group Ensure your strategic planning takes account of opportunities that new trends present Get insight into new consumer trends and influences Track trends as they spread across the globe Obesity Online as the new TV Children getting older younger …

Contact details: Aslinda Hafeez Client Developement Euromonitor International 3 Lim Teck Kim Road #08-01 Singapore Technologies Building Singapore tel: ext. 464 fax: website: