BEC World Plc. Presentation At SET ’ s OPPORTUNITY DAY 31 March 2006
BEC World Plc. Outline Industry Overview 2005 First 2 months of 2006 Financial Highlights
Media Industry Overview: Source: Nelsen Media Research
TV Advertising Expenditure: High Growth Rate – Recovers Fast Source: Nielsen Media Research
TV ADEX – Month by Month: Source: Nelsen Media Research
Media Industry Overview: Source: Nelsen Media Research
Media Industry Overview: Source: Nelsen Media Research
TV Adex 2005:
Market Shares 2005: Source: Nielsen Media Research
Audience Share : Source: Nielsen Media Research
ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM YTD JANUARY-FEBRUARY 06 VS 05 BAHT MILLIONS MEDIAYTD 06SOV%YTD 05SOV%DIFF% Change TV 7, , RADIO NEWSPAPERS 2, , MAGAZINES CINEMA (11)-(5.76) OUTDOOR TRANSIT IN STORE (8)-(50.00) TOTAL 13, ,
Source: Nelsen Media Research
TOP 10 BRAND GROUP ESTIMATED ADSPEND YTD JANUARY-FEBRUARY 06 VS 'BAHT BRANDS POND'S FACIAL SKINCARE PRODUCT190,74888,201 2 M ENERGY DRINK112,086129,152 3 TV DIRECT DIRECT SALES109,87774,486 4 DTAC-DPROMPT MOBILE PHONE SYSTEM104,47261,611 5 ONE-2-CALL MOBILE PHONE SYSTEM89,04784,594 6 OIL OF OLAY FACIAL SKINCARE PRODUCT80,30685,853 7 TOYOTA PASSENGER CARS79, CLINIC ANTI DANDRUFF SHAMPOOS73,27529,727 9 SONY TELEVISION73,04932, HONDA MOTORCYCLES69,9198,850
TOP 10 ADVERTISER ESTIMATED ADSPEND YTD JANUARY-FEBRUARY 06 VS 'BAHT ADVERTISER UNILEVER (THAI) HOLDINGS 616,352419,850 PROCTER & GAMBLE (THAILAND) 257,901258,436 TOYOTA MOTOR THAILAND CO.,LTD. 235,288147,525 ADVANCE INFO SERVICE PCL. 230,194267,090 TOTAL ACCESS COMMUNICATIONS 184,380135,341 OSOTSPA (TECK HENG YOO) 181,199227,548 GMM GRAMMY PUBLIC CO.,LTD. 179,544179,012 SONY (THAILAND) CO.,LTD. 163,003130,100 COLGATE-PALMOLIVE(THAILAND)LTD 136,90266,097 PTT PUBLIC CO.,LTD. 133,47365,538
2005 Financial Highlights: Baht:Million 2005+/- YoY Ad.Revenue4,963-10% Concerts & Shows1,032+70% Oth. Sales Revenue312+42% Total Sales Revenue6, % Net Profit881-45%
4Q2005 Highlights: Baht:Million 4Q05+/- QoQ+/- YoY Ad.Revenue1,404+19%+9% Concerts & Shows162-19%-25% Oth. Sales Revenue115+45%+4% Total Sales Revenue1,681+15%+4% Net Profit293+42%+23%
High Operating Leverage: As our operating costs and expenses are mostly fixed in nature, thus BEC World has high operating leverage. Our profitability will improve greater than the growth rate of our revenue growth. Revenue and Profit Growth (1Q99 is BASE)