Attribution-NonCommercial 3.0 Unported The World Is Flat Isriya Paireepairit

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Attribution-NonCommercial 3.0 Unported The World Is Flat Isriya Paireepairit

ThomasL.Friedman

Globalization Globalization1.0 Globalization2.0 Globalization3.0

Globalization1.0 Start:1492(Columbus Discovered America) End:1800 Player: Country

Globalization2.0 Start:1800 Interruptedby WorldWarI( ) GreatDepression (1929) WorldWarII( ) End:2000

Globalization2.0 FirstHalf Falling of TransportationCost Steam Engine RailRoad

Globalization2.0 SecondHalf FallingofTelecommunicationCost Telegraph Telephone PC FiberOptics WWW

Globalization2.0 Player: Multinational Company

CountryvsCompany Thailand Microsoft $47,679M (governmenttotalrevenue) $44,300M (revenue) FY2007(Estimate) Source: Bereau ofthe Budget FY2006Source:Wikipedia

Globalization3.0 Start: 2000 Player: Individual

Globalization 1.0-Country 2.0-Company 3.0-Individual

10ForcesThat Flattened The World

Flattener#1 Fall of Berlin Wall

Flattener# NomoreCommunism Democracy FreeMarket TowardtoSingle, Global Market

Flattener#2 NetscapeNavigator

Flattener# PC Internet WWW Communication

Flattener#3 WorkflowSoftware

Flattener#3 Workingtogether DifferentHardware DifferentLocation Webtechnology EffectfromFlattener #2 Netscape

Flattener#3 HTML AJAX SOAP XML HTTP TCP/IP

Lotus Case Study

Flattener#3 Cause more 6Flatteners #4Uploading #5Outsourcing #6Offshoring #7Supply-chaining #8Insourcing #9In-forming

Flattener#4 Uploading

Flattener#4 PowerofCommunity(ConnectedIndividuals) Community-developed Softwares-OpenSource Answers News&Commentary-Blogging Content-Wikipedia

Flattener#4 Community-developed Answer GoldcorpInc. Case Study

Flattener#5 Y2K

Flattener#5 Outsourcing Y2K

Outsourcing Split Service Manufacturing andperformelsewhere, where Mostefficient Cost-effective

Y2K Outsource Accelerator India Flattener #2 Netscape (Communication) Flattener #3 Workflow (Software)

Flattener#6 Offshoring

Flattener#6Offshoring Split Service Manufacturing andperformelsewhere, where Mostefficient Cost-effective

Flattener#6Offshoring China Flattener #7 Supply-Chaining (Transport)

Flattener#7 Supply-Chaining

#7Supply-Chaining

#7Supply-Chaining Walmart Manuf. Customer

#7Supply-Chaining Flattener #2 Netscape (Communication) Flattener #3 Workflow (Software) Flattener #6 Offshoring (Manufacturer) Sales Distribution Shipping

Flattener#8 Insourcing

#8Insourcing Reverse of Outsourcing UPS&Toshiba

Insourcing Case Study

Insourcing Case Study

Flattener#9 In-forming

#9Informing InformationFinding Search Engine

Flattener#10 TheSteroids

Computing InstantMessaging,P2P VoIP Videoconference ComputerGraphics Processing Storage Data Transfer Communication VirtualReality

TheSteroids Computing InstantMessaging, P2P VoIP Videoconference ComputerGraphics Wireless

TripleConvergence

Convergence#1 ConvergedFlatteners

Convergence#1 Before2000-Semi-Independent After2000-Convergedwithanother AsComplementaryGoods E.g.Paper/Pencil

Convergence#2 NewBusinessPlatform

#1 BerlinWall #3Workflow#2Netscape #4Uploading #5Outsourcing #6Offshoring#8Insourcing #7Supply Chaining #6Informing #10Steroids Accelerator BusinessProcess Infrastructure Politics Geographic Economics

Convergence#3 EmergingRegions

BRIC

Country Population (million) GDP (trillion$) Brazil Russia India China Total

DevelopedCountries Country Population (million) GDP (trillion$) USA EU Japan Total92331

Compare! Country Population (million) GDP (trillion$) GDPpercapita ($) BRIC ,238 Developed ,586 Thailand ,100

Companies and the Flat World

Rule#1 Core Competency

Greer&Associates Case Study Compet A Competitor B Emerging Greer

&Associates Case Study Think Produce Expert Jobs Think Produce Expert Jobs OldWay NewWay

Rule#2 Small Act Big

Aramex Case Study FedExDHL Airborne Aramex Other MiddleEast 1990

Aramex Case Study FedExDHL Airborne Aramex Other MiddleEast 2003

Aramex Case Study FedEx DHL Airborne Other MiddleEast Aramex GlobalDistributionAlliance 2004

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