Kirstin Dougan Music and Performing Arts Librarian, Music and Performing Arts Library, University of Illinois at Urbana-Champaign “YouTube Has Changed Everything”? Music Faculty, Librarians, and YouTube Acknowledgments The author wishes to acknowledge the Research and Publication Committee of the University of Illinois Library, which provided support for the completion of this research; and to extend thanks to the ATLAS Survey staff, especially Dawn Owens-Nicholson. Conclusions While music faculty use YouTube much more than anticipated, they still value the library. There is opportunity for librarians to provide instruction about how to use YouTube and library-provided online resources effectively and ethically. Dougan, Kirstin "YouTube Has Changed Everything"?: Music Faculty, Librarians, and Their Use and Perception of YouTube. College & Research Libraries. Available in preprint. Research Questions Do music faculty use YouTube to post their own content? for teaching? for research? What are music faculty members’ perceptions of these tools and how they compare to library catalogs and collections based on ease of use convenience Do faculty have specific concerns about quality of content quality of descriptive data (metadata) copyright Do music librarians use this tool in their work? Do music librarians’ perceptions of the issues named above differ from faculty? NB: This poster presents only a portion of the research results. Introduction Much like Wikipedia once was, YouTube is sometimes seen as the elephant in the room that is the academy. It is evident that students use YouTube both for personal and school-related media consumption. But how do music faculty view YouTube and other video sharing websites such as Vimeo and MySpace? Do they encourage their students to use these tools Do they use them themselves? Do faculty members’ rank and areas of music specialty (e.g., trumpet or composition) have any bearing on their use and perceptions of these tools? How do music librarians fit into this picture? NB: Questions in the survey used the term “video sharing websites” which was defined to mean YouTube, Vimeo, etc.—any site where users could upload their own audio/video files. Method Survey sent in Spring music schools/departments/conservatories in the U.S.(most NASM accredited, variety of size, degree offerings, and geographic locations) 9,744 faculty surveyed 2,156 completed = 22.5% completion rate 331 music librarians 217 completed = 66% completion rate Faculty Respondents Results Faculty Use of YouTube 33% of faculty respondents post their own content to YouTube or similar sites, of these 82% are using YouTube 36% are posting to their own website 15% are using “another site” 13% are using Vimeo 5% are using MySpace 25% of uploads are performances, while an additional 6% each are masterclasses, interviews, and recruiting materials Librarian Perception vs. Faculty Reality Results, cont’d Quality Concerns Metadata Concerns Copyright Concerns Citing YouTube Only 6% of faculty have cited it themselves Only 20% don’t let students cite it 55% allow it in some assignments 8.5% allow it in every paper Perceived Ease of Use Convenience 51% of faculty say YouTube much more convenient than library collections 26% say YouTube a little more convenient than library collections 14% say YouTube and library collections about same convenience factor 9% say library collections either a little or much more convenient than YouTube Rank of faculty respondents