Easy Choices Evaluation. Objectives: Get to know each other and exchange information about TANL/Easy Choices Discuss results of the sales data analysis.

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Presentation transcript:

Easy Choices Evaluation

Objectives: Get to know each other and exchange information about TANL/Easy Choices Discuss results of the sales data analysis Discuss results of the surveys Brainstorm ideas to improve and “keep it fresh”

Image:

Sales Data

Timeframe: 6 menu cyclesBefore 1 Before 2 Start (Easy Choices launch 3/21) After 1 After 2 After 3

*After 3 includes the 4 th of July which was a Thursday, this led to a decline in sales of turkey with stuffing, a 1-apple item

Paper Survey Picture: Deborah Keane

What brings you to the DHMC cafeteria? I am an Employee252 Visitor 21 Patient 13 Other 6

Have you noticed the Easy Choices labeling? Yes: Employee: 70.2 % Visitors: 57.1 % patients: 76.9 % other: 33.3 %

The Easy Choices labeling has influenced my food choice today. Strongly agree + agree: 43.15%Strongly disagree + disagree: 41.1%

The Easy Choices labeling has influenced my food choice in the last few weeks. Strongly agree + agree: 43.8%Strongly disagree + disagree: 33.6%

The Easy Choices labeling will influence my food choice in the future. Strongly agree + agree: 65%Strongly disagree + disagree: 19.5%

Choosing healthy food when eating out is important to me. Strongly agree + agree: 84.3%Strongly disagree + disagree: 6.9%

Survey Monkey results 9 surveys through LWWW 5 of them had noticed the labeling, 4 had not 3 of them never go to the cafeteria, 5 go 3 times/week or less Half of them or less were influenced today or in the last few weeks. But 75 % say that it will influence them in the future. 5 of them agree that the labeling is easy to understand (rest N/A).

Comments People noticed poster but not labeling in the cafeteria People did not know about the program at all Information on the web site Information for employees who don’t have access to the intranet Survey itself made people more aware Some people were confused about the criteria/why certain foods would get apples while other that seemed healthier did not

Where do we go from here? Information Marketing Education

Thank you and keep “appelizing”!