1 Google Case Monday 12 th April 2010 Stephen Spring

2 Google Google’s mission is to organize the world’s information and make it universally accessible and useful.

3 Google Financials YearRevenueProfit 1999$ 0.2m($ 6m) 2000$ 19m($ 14m) 2001$ 86m $ 7m 2002$ 439m $ 99m 2003$ 1,465m $ 105m 2004$ 3,189m $ 399m 2005$ 6,138m $1,465m 2006$10,604m $3,077m 2007 $16,594m $4,203m 2008 $21,796m $4,226m 2009 $23,651m $6,520m

4 Google – Key Events 1998 Founded by Sergey Brin & Larry Page 1999 VC Funding 2002 Introduces cost per click 2002 Froogle (price comparisons) 2004 Gmail 2004 Book search 2004 Listed 2005 Maps & Google Earth 2006 Google Calenda 2007 Street View & Entry into China

5 Linking Vision to Strategy Vision SkillsStrategyStructure Staff Style Systems Shared Values (Culture)

6 Vision? Where is Google going? Why does it keep diversifying? What is its competitive advantage? Can it have a sustainable competitive advantage?

7 What's next from Google? It's hard to say. We don't talk much about what lies ahead, because we believe one of our chief competitive advantages is surprise. And then there's innovation, and an almost fanatical devotion to our users. These are the things that fuel us, and, we hope, fuel your own dreams. You can always take a peek at some of the ideas our engineers are currently kicking around by visiting them at play in Google Labs. Have fun, but be sure to wear your safety goggles.

8 Competition Amazon eBay Yahoo Microsoft Wiki Envelopment

9 Innovation Driven Strategy Profile of People Culture of Organisation

10 Corporate Values Don’t be evil Technology matters We make our own rules

11 Innovation Driven Strategy Profile of People Culture of Organisation Sustainability Evolution of Organization

12 Core Philosophies Never settle for the best Ten truths –Focus on the user an all else will follow –It’s best to do one thing really, really well –Fast is better than slow –Democracy on the web works –You don’t need to be at your desk to need an answer –You can make money without doing evil –There’s always more information out there –The need for information crosses all borders –You can be serious without a suit –Great just isn’t good enough

13 Golden Rules Getting the most out of knowledge workers: Hire by committee Cater to their every need Pack them in Make coordination easy Eat your own dog food Encourage creativity Strive to reach consensus Don’t be evil Data drive decisions Communicate effectively