Apple Inc. “The Digital Supply Chain” Digital Supply Chain Encompasses the process of the delivery of digital media from the point of origin to the destination.

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Presentation transcript:

Apple Inc. “The Digital Supply Chain”

Digital Supply Chain Encompasses the process of the delivery of digital media from the point of origin to the destination Similar to the physical supply chain process

Evolution Warehouses replaced with Data Centers Boxes replaced by Bits Trucks replaced by Bandwidth

An Easier Supply Chain No inventory carrying costs No purchase orders No supplier scorecards No trucks No quality issues New Way of Thinking

Main Process True on- demand product availability Ease of use and speed for content search and activation Pricing and subscriptions Quality management built on licensing and refunds

Digital Supply Chains Innovation Time to Market Customer Service

Competition Videos Television Games

Challenges Understanding the Quality Cost Speed of Infrastructure to support the digital supply chain

Apple’s iTunes #1 Retail music store

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