Memorial Care Medical Centers By: Ebonni Davis, Adam Nicholas, And Amy Story

OVERVIEW  On March 19, 2007, Group Four Testing, Inc. received a request for proposal from Memorial Care Medical Centers. We began by studying the background of Memorial Care and their competition so that we could grasp how business is handled not only within Memorial Care itself, but the entire field of health services as a whole.  The primary objective of this measure was to fully understand what functions the website serves, and if it is fully withstanding the demands of those functions.  We used this research and combined it with our background research to compose a model usability test which we then submitted to a sample of employees from within Group Four Testing.

BACKGROUND  Memorial Care Medical Centers & the field of health services that they operate in  The most impressive aspect for Memorial Care  Memorial Care’s Competition

OUR TEAM  Three Lead Testers  Usability Testing experience together  Accomplishments  Duties and the process of how the project will be accomplished

Why Conduct a Usability Test?  Cost Efficiency  Internet Accessibility –Currently, websites serve two main purposes: provide information, or provide a method of purchase for goods or services  Two Factors taking into an account when looking at a website: –Image –Usability

Why Conduct a Usability Test? (cont’d) “A company’s website can be loaded with information, but if that information is difficult to locate, it can turn a customer off of the company as fast”  Facts about Usability Testing  Why is Usability Testing required for Memorial Care?  Our Goal for Memorial Care’s Website

Expected Benefits of a Usability Test  A usability test will help Memorial Care… –Learn whether your users understand the value of the web site –Pinpoint specific areas of a web site (e.g. navigation, content, functionality) that may need changes –To feel empowered during the decision making process regarding the next phase of testing –Save time and avoid the expense of major revisions –Improve retention rates of users –Uncover critical glitches, such as site availability, to prevent abandonment –Minimize the risk of operating a site that does not properly address user needs

Model Testing  Sample Testing of Memorial Care’s existing website  The Scenarios that have been created  Procedure  Outcome

Analysis of Model Testing  Observations from the testers –the large picture graphic on the home page –lack of consistency from the pages for different hospitals –lack of use of the main search box in the top right corner –Memorial Care’s sale of the Anaheim campus

Expected Results and Benefits  We anticipate that once we conduct a full-scale test and analysis, the results will lead us to recommend some very beneficial, albeit somewhat drastic, changes to the Memorial Care site.  We expect our recommendations to examine and provide examples of alternate layouts that could be utilized to make the immense information of the Memorial Care site more organized and efficient  Anticipate to put more prominence on the awards and recognition that the Memorial Care sites have received over the years

Thank You For Your Time and Patience Group # 4