New Media ICA 1 Successful Story: Best Job in the world Campaign.

Slides:



Advertisements
Similar presentations
Options for communicating. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by.
Advertisements

 For museums online social media has the potential to be more than traditional marketing  Social media is about creating a community with our visitors.
Let’s Be Friends Social Networking & Trade-marks LET’S BE FRIENDS: PROTECTING YOUR BRANDS ON THE INTERNET LEXPERT By Eric Macramalla, Partner, Gowlings.
Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.
Social Media Intro to Business & Marketing. The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions.
Social Media for Business 1 DESIGN | DEVELOPMENT |TRAINING | CERTIFICATION | CONSULTANCY.
The Power of Social Media Hallie Janssen Vice President Anvil Media,
Social Media Presented by Melissa Korn – MS Society of Canada Rochelle ten Haaf – Ovarian Cancer Canada Tom Forgacs - LinkedIn.
Is Social Media right for you? by Social Media Travelers
30 Tips in 30 Minutes Marketing Your Event on Social Media.
SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.
Local Content Matters Online Advertiser’s Online Choices 100,000,000 Web sites 25,000,000,000 Pages on which to advertise.1% Average click-through.
YouTube For Marketing Broadcast yourself By: Kanakamadala Bharath.
Page 1. page 2 The social media landscape Some key stats Social networking accounts for 23% of all online time. 800 million+ people now on social networking.
Social Media Marketing How to make it successful?.
Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.
Inbound Statistics Slides Attract. 1 Blogging There are 31% more bloggers today than there were three years ago 46% of people read blogs more than once.
Implementing Efficient & Effective Social Marketing Strategies for YOUR Business.
What does the course cover:  The course is a practical guide to use digital marketing to effectively reach out to internet audience while building your.
Top 5 Facebook Tips Mark Smith Rosemary Turner. What is Facebook? Users create a personalised profile for themselves and then add people as friends to.
The Best Job In the World Tourism Queensland MKTG 437 Case Study #13.
First of all….. it’s never too late to start. “blogger” is not “viral” is not “avatar” is not.
Online Presence for SAIPs What’s Online Presence?
How to Expand Your School’s Online Reach using Facebook, Blogs and Twitter.
Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing.
July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,
Inspired by Iceland COVERAGE REPORT ‘ICELAND BY ANOTHER NAME’ WEEK TWO RESULTS (W/C 17 th September)
Geoff Holt Getting your message out there…. The Buying Cycle Awareness Knowledge Liking Preference Conviction Purchase Comfort.
TAG-Org Websites 1. Why Websites ? Branding: Since it's our website, we can set the design and build the awareness of our brand. To create our own Online.
Utilizing Social Media & Multimedia Communications.
Social Media What is it? Why should we use it? How do we use it? Mary Bethea Assistant District Staff Officer-Public Affairs / Social Media 5 th Northern.
Social Media & The Chaplain. Social Media Social Media Is Consumer generated media it is media that is designed to be shared, sharing means that it is.
Social Media at LISC June LISC Social Media What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it?
FaceBook and Your Business Women in Technology in Nigeria Presented by Mrs M.O Alade Women in Technology in Nigeria
Social Media is: ? Social Media: are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing.
FROM SOCIAL TO EDUCATION USES By: Elite Educators.
Why I LIKE the Facebook Database… Sharon Viente May 2010.
How YouTube Can Grow Your Business. YouTube is not only the second largest search engine in the world, but it also has over a billion unique, worldwide.
1,000,000,000 This is the number of items shared on Facebook in a single day – photos, comments, thoughts and links. Increasingly, these are being shared.
Delivering Your Messages in Today’s Online Environment American Library Association, PR Forum Kevin T. Kirkpatrick Executive Vice President Sunday, July.
Why Integrate Social Media in your Website?. “Students don‘t click on links to social networking sites when the value of doing so is not evident. Sites.
Smarten up on social media Ralph Savage. The ‘POWER of social media’ slide Almost one billion Facebook users Over 500 million people on twitter LinkedIn.
Internet in 21st Century. We all use web in our daily lives, from our mobiles or computers. However we do not realize how fast internet is getting bigger.
DIGITAL WORLDWIDE Ashish. s  107 trillion – The number of s sent on the Internet in  294 billion – Average number of messages.
Social Media What is it? Why should we use it? How do we use it? Mary Bethea Assistant District Staff Officer-Public Affairs / Social Media 5 th District.
Communication in the Real World SOCIAL MEDIA’S AFFECT ON SOCIETY.
Online Presence of JAAGO Foundation. Social Media for JAAGO A huge number of people are connected through social media, which is interactive and social.
The Dominance of Facebook Allison Bryan Why this social media giant is here to stay.
Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.
2 Shocking Stats and Amazing Statistics 3 Americans spend more time on social media than any other major Internet activity, including .
Social Media Training for CBT
our digital journey, one year on a bit of background… Crackerjackpot needed a new website! What we had just wasn’t doing the job Challenge to get the.
Public Relations & Social Media
 Steve Craig  A Sacramento native and graduate of UC Davis  Over ten years experience working with web technologies  Associate Product Manager for.
Facebook: The Social Network That Took Over The World By Sarah Benqlilou.
+ The Cincinnati Herald Social Media Strategies Lauren Justice.
Top Ten Social Media Sites #10 Created in 2012 (bought out by Twitter before official launch) Short-form video service (6 second looping video clips)
How Chapters Can use Social Media Mark Storace Sacramento Chapter March 2013.
Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.
Social Media Marketing: Social Media Websites is the right medium for all business marketing and its promotion. Social media can be effective branding.
Internet in 21st Century. We all use web in our daily lives, from our mobiles or coputers. However we do not realize how fast is internet getting bigger.
How Chapters Can use Social Media Mark Storace Sacramento Chapter Jan 2011.
Content Marketing بازاریابی محتوایی.
Welcome.
Discover How Your Business Can Benefit from a Facebook Fanpage
Discover How Your Business Can Benefit from a Facebook Fanpage
A unique, photo and video sharing App with self-destructing photos and videos that live for 24hours before deleting forever.
What Journalistic Writers Should Know About Social Media
Entrepreneurial Journalism
Naval Leadership and Ethics Center
Presentation transcript:

New Media ICA 1 Successful Story: Best Job in the world Campaign

Launched in January 2009 by Tourism Queensland, Australia Its aim  embark a global search for a suitable island caretaker to explore the Islands of the Great Barrier Reef in Queensland Australia and report back to the world about its experience. The concept was simple: post a one-minute video application on TQ’s Web site

Type of Media Platform Used Social Media  Facebook  Twitter  Interactive Website  Youtube Traditional Media  Public Relation

Facebook Created a Facebook Page which talk about the island and campaign Aim was to let the fans on facebook to refer their friends to the website Results  378,735 facebook referrals in 12 months and a 67% increase in TQ Facebook fans 2,356 (Jan) to 7,196 (Jun).

Twitter One of the social media platform used was Twitter. created the twitter account to let their audience follow their tweet and thus from there proceed on to their main website. Result  there was a 93% increase in TQ Twitter followers 335 (Feb) to 5,302 (Jun) along with 24,782 Twitter referrals to islandreefjob.com.

Youtube Beginning aim  to upload a video to Youtube and explain why he/she is fit for the job They used Youtube to advertise about the recruitment of the job and the island 610 hours of user generated content on islandreefjob.com/Youtube following application process.

Interactive Website Aim for the campaign  bring in 400,000 people into the website within 1 year of the campaign Result  3 billion people via islandreefjob.com and 8,465, 280 website visits. The number of page views for the website was 55,002,415 with people spending about an average of 8 minutes on the website.

Reasons why they were successful Campaign attracted over 34,000 applications from Azerbaijan to Zimbabwe Within 48 hours of having the campaign launched on the internet and the social networking sites like Facebook and Twitter, there were already more than 7,500 online applications for the job.

Reasons why they were successful Its official launch of the advertisement  more than 200,000 people logged on to the site in the 1 st weekend alone Received global news coverage from variety of news media companies like CNN, BBC, Time Magazine and Private Eye Picked up the top awards at Cannes Lions and became the first ever campaign to win 3 Grand Prixs (Cyber, PR and Direct).

Reasons why they were successful The campaign itself won two Platinum awards and a Best of Show for best worldwide PR campaign of the year at the 2010 HSMAI Adrian Awards. more than $106 million worth of ad value for worldwide publicity 647 million media impressions in the U.S. and Canada alone.

Conclusion The initial campaign aim were set low  did not expect many media impression on the recruitment Thought of using social media  due to lack of budget funds They have won many awards and show outstanding result from the campaign