The Design Process Week 2 – Intro to the Design Process

 Purpose  Audience  Content  Layout  Publication 5 Elements

 Purpose  Audience  Content  Layout  Publication 5 Elements

 What is the publication meant to do?  Educate, inform, entertain, or advertise?  What information, product or service is it describing or selling? Purpose

What is this publication’s purpose? What is the Purpose?  Informs the reader that Heinz is made up fresh tomatoes.  Possibly says that Heinz grows its own tomatoes? Heinz Print Ad

 Purpose  Audience  Content  Layout  Publication 5 Elements

 Who do you want to read your publication?  What do they like?  What appeals to them?  How does your message meet their needs? Audience

Who does this prompt appeal to? Delsey’s Print AdAudience  Travelers  Travelers who are tired of lugging heavy baggage  Travelers whose bags aren’t very durable

 Purpose  Audience  Content  Layout  Publication 5 Elements

 What is needed to effectively achieve your purpose?  Should you use mostly written information or illustrations? Content

Content: Information  Flyer with mostly written information  Using the header to attract attention  If interested, they’ll read more  Little to no pictures because it would serve no purpose

Content: Illustration  Using a picture to grab attention  Who will this attract? MEAT EATERS!  Once picture grabs attention, they’ll read the rest.

 Purpose  Audience  Content  Layout  Publication 5 Elements

 How do you make your content visually appealing and easy to read for your audience?  Have to capture the reader’s attention.  What size text and how should it be organized?  Where should illustrations go?  How do you guide the reader to important info? Layout

Visually Appealing  Visually appealing  Easy to read  Bench captures attention  Text size is important

Not So Appealing  No idea who this ad is for  Too much text  Pictures don’t do anything  Reader would see this and move on  Doesn’t guide the reader anywhere

 Purpose  Audience  Content  Layout  Publication 5 Elements

 Is the info accurate?  Proofread and edited?  Should it be a web page or print? Or both?  Printed on a single page? Multiple pages?  Website: intereactive? Publication

Spelling Mistakes?!?  “Insurance” spelling incorrectly  Would you trust a doctor that can’t spell?  Simple oversight = lack of attention to detail

 Purpose  Audience  Content  Layout  Publication Review of the 5 Elements