Strategic Plan for the Promotion of Professional Services Exports in Barbados – Engineering and Construction-related Services Sunil Sinha Technical Director Emerging Market Economics December 2006
Overview Strong international demand: World market for construction-related, knowledge-based services (engineering, architecture) worth about US$600 billion About $300 billion is contestable by specialist firms Market can be divided into engineering and architectural services
International Trends Engineering Services Most services supplied domestically due to qualification requirements But, international trade increasing due to: Cost differentials, increased specialisation Large projects requiring expertise, experience, scale Engineer shortage in some countries, cheap engineers in others Offshoring to cheaper in-house locations and outsourcing to low-cost destinations Outsourcing typically through local sub-contracting and farming out of low-value added services Architectural Services Lower trade volumes due to more stringent registration requirements Outsourcing will remain limited to labour-intensive activities like draughtsmanship
Local Capability 180 corporate members of Barbados Association of Professional Engineers Estimated 40 chartered engineers About 24 architecture firms, 64 members of Barbados Institute of Architects, professionals constitutes a large firm
Target Markets CSME for engineering and architecture UK for engineering – shortage of professionals EPAs likely to remove restrictions on practicing in EU countries, could open up architecture market
Market Positioning High quality professionals, long- established large firms provide basis for providing high-quality services for large projects in CSME Particular skills in environmental management, disaster mitigation, other area? Labour cost advantage over US, Western Europe?
Marketing Activities – Brand Awareness Objective: Increase profile of sector internationally Website: Promote Barbados as source of quality construction-related services; avoids restrictions engineers, architects face in marketing themselves
Marketing Activities – Direct Marketing Objective: Create export opportunities Marketing Trips: Larger, export-ready firms to meet with UK firms to offer outsourcing services Partnerships: Larger local firms sub-contract work to smaller domestic providers; smaller providers associate with each other to increase scale and improve ability to win international work Marketing Support/Intelligence: Provide training to small providers in preparing competitive tenders, monitor project profiles
Enabling Environment Objective: Address local factors constraining growth Accreditation: EPA should allow temporary work in Europe without qualification, should also work towards mutual recognition of qualifications Free Movement: CSME should alleviate requirements for local accreditation, ensure local content is reduced. Skills: increase supply of draughtsman Incentives: improve access to export incentives and finance for SMEs Alliances: forge private-private and private-public partnerships
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