Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Integrated Marketing Platform For Growing Businesses
Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Marketing Challenges
Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Challenge #1: Building Trust Online buyers trust NOTHING Marketers Erode Trust: Inconsistent Messaging Inconsistent Response times Inconsistent Branding
Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Challenge #2: Anonymity Anonymity is the marketer’s enemy Questions: What stage of the buyer journey? What questions are being asked? Anonymity removed: Conversation Control! Buyer journey
Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Challenge #3: Manual Effort Marketing is 90% manual effort, 10% creative work Repetitive Reporting 24 hours in the day … if that is not enough … work all night! Manual effort Mistakes
Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Challenge #4: Attribution Tracking Too much data, not enough information ROI, not just a TLA Demonstrating value delivered
Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Purchasing Process Solution?
Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Purchasing Process AUTOMATE
Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Rationale Automatic Marketing Remove Manual Effort From Marketing Reduces Cost Improve quality, accuracy, precision Aggregate data from multiple marketing channels Transforms the role of marketer:
Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Multi Tool Approach Social Tools Hootsuite, Crowdbooster, Bitly, Everypost, Buffer Tools Mailchimp, iContact, Constant Contact, etc Web Tools Google Analytics, MeForm, Unbounce Survey Tools Survey Monkey, Formstack, Fluid Surveys Reporting: Excel
Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc.
Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Purchasing Process Integrated Marketing Platform
Copyright © 2015 JumpDEMAND Inc. Purchasing Process Integrated Marketing Platform
Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Tool Set: Marketing Landing Pages Social Media Posting Website tracking Integrated Reporting Branded Client Dashboards Call Tracking DNI (anonymity killer) Robo-Call SMS
Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. All tools in one platform Marketing Intelligence Intelligent Marketing Marketing Automation Cost Effective Integrated Marketing Platform
Copyright © 2015 JumpDEMAND Inc. Purchasing Process Stop Juggling, Start Marketing