The Fragile Client Relationship Moderator: Neil Perry

Neil A. Perry

Marketer Only Meetings

Brand Feedback Consistent Agency / Vendor Themes – Looking for Strategic Thinking – Want Collaboration – Financial Concerns and Must See Clear ROI – Want New Thinking; Fresh Ideas

Expressed Concerns / Needs Integration / Elimination of Silos Managing the Increased Needs from Channel Growth Senior, Stable Agency Leadership Best Pricing

Brands & Marketers Generally Satisfied with Agencies / Vendors Want Thought Leadership Increasingly Seeking “The Next Big Idea” – Shiny New Objects Time Compressed / Overwhelmed Internal Staff

My Agency Rocks

Gets My Brand Strategic Partners Challenge Each Other Integrated Clear POV Idea Generation

Ideal Partnerships

Best Solutions Through Working Together Honesty Collaborating Partner Nimble Financially Fair

First Questions What are the barriers to developing effective partnerships with clients, or vendors? What have you done to overcome these barriers, and create a Collaborative Partnership?

Services, Attributes & Skills

Stake a Course Walk In Our Shoes Technical Innovators Tool Selection and Matches New Ideas / Best Ideas Thought Leadership “Smart Creative”

Questions What skills or attributes will you need to develop to succeed in today’s marketing environment? What / How can you make those changes happen?

Perceived Weaknesses

“In a Rut” Fatigued, Too Comfortable ROI / Results Loss of Drive “Test the Waters” Tech Savvy Disconnected

Questions What are the perceived, or real weaknesses in your organization that gets in the way of your client relationship? What can or are you doing to shore up those weaknesses and improve your partnership?

Recap Agencies Do Rock! The Critical Importance of Partnering Enhanced Skills and Attributes to Meet Future Needs Address and Correct Weaknesses It is a Fragile Client Relationship – Let’s Redesign Ourselves!