Journal #34 Write down 5 things you know about Michigan Laws pertaining to Sex.

 Complete the pretest and answer ALL questions to the best of your ability.

 Provide accurate information about human sexuality.  Provide an opportunity for young people to question, explore, and asses their sexual attitudes beliefs and values.  Help young people develop communication and decision making skills.  Exercise responsibility regarding sexual relationships.

 Human Development: reproductive systems  Relationships: Friendships, love and dating, marriage and parenting.  Laws: Society, underage consent laws  Personal Skills: Personal values and decision making.  Sexual Health: Contraception, STI’s, regular exams, reproductive health.

 Human Sexuality has been around since the beginning of time. It’s all around us, in the media, literature, art, religion, music etc.  Let us take a look at different cultures and their views on sex, marriage and intimacy.

 Wrote the first literature on sexual intercourse as a science.  These ancient texts pioneered sexual education in art and literature.  In ancient  They viewed sex as a mutual act between husband and wife and modern India keeps sexual acts private.  They wrote many philosophies and texts regarding sex, such as Tantra and Karma Sutra.

 130 million women worldwide have been affected by Female Genital Mutilation.  Mostly practiced in 28 different African Countries.  Many African faiths practice FGM openly, it is also practiced in secrecy in some parts of the Middle East. Some laws have been passed to try and ban the use of FGM.  Used for cultural, religious, tradition and preserving virginity.

 In the 1960’s many societal views of sex changed.  Sex became more socially acceptable outside the heterosexual strict boundaries of marriage.  Lyndon Johnson was the first president to endorse the birth control pill.  This was also a time of the Civil Rights movement and feminism.

 Sex and advertising, music, literature, art etc is at an all time high in our culture.

 Over the past two decades, the use of increasingly explicit sexual appeals in consumer-oriented print advertising has become almost commonplace.  Sexuality is considered one of the most powerful tools in marketing and particularly advertising.  Yankelovich, a market research firm, estimates that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 a day.

 What products have advertisers used to sex to sell?  Clothing  Perfumes/Colognes  Bras/Underwear  Alcohol/Beer  Hair Care  Electronics

 What makes an ad sexy?  Appearance of the models  Physical positioning  Facial expressions  Lights and colors

 What is the difference between sexy ads and romantic ones?  A lot of romantic ads are in black and white.  There isn’t a power or dominance display  Clothing choices on models  More smiling  The setting is different  What they are selling

 Advertisers use this attribute by trying to associate their products and services with sexy imagery hoping that some of the hotness gets attached to their brand in the consumer's subconscious mind.  It gets the consumer’s attention  It taps in to powerful emotions  It shows fantasy  It makes us want the product based on the images shown.

 What is one thing you learned today?  There is a difference between romance and sex. How can advertisements influence how we view both?  Be aware that ads can confirm negative stereotypes. What are some you saw?  How can what you learned today help you in making consumer decisions?  How is sex used negatively in advertising?