Texas Education Foundation Network Why I LOVE Fundraising! (FR 101: The How’s & Why’s) April 10, 2015 San Marcos, Texas Dr. Bob Walker Dr. Sid Walker The.

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Presentation transcript:

Texas Education Foundation Network Why I LOVE Fundraising! (FR 101: The How’s & Why’s) April 10, 2015 San Marcos, Texas Dr. Bob Walker Dr. Sid Walker The Walker Consulting Group

Welcome & Intro Overcoming Obstacles Make it an Opportunity Sid’s story of the Three Amigos

Fund-Raising Formula 1.Worthy Cause (Case Statement) In no more than two pages tell your story, why you need private support. Know your mission Elevator speech Must be about students & teachers Focus on community

Mission The Texas City ISD Foundation for the Future has been established to support the educational programs for both students and staff of the Texas City Independent School District.

Fund-Raising Formula 2. Identify Your Constituents Board Current & Past Donors Administration Teachers & Spouses Parents & Grandparents

Fund-raising Formula 3. Inform & Involve People don’t support unless they understand Tell them. Put in writing. Show them. Newsletters, activities, events Often done best one on one

Fund-Raising Formula 4.Commitment & Collection Do you like the idea of (list special projects)? Give examples of what others have done They ask, “What can I do to help? Then they are ready!

Funding Agreement

Fund-Raising Formula 5.Gratitude and recognition Rules of Thanks (never too late, never too often) Public Recognition or not? (ask them) Name in print (annual report)

Creating Happy Donors

Fund-Raising Formula 6.Reporting Donors want to know how their gift was used Show & Tell Involve students to say thank you It’s simply sound stewardship!

Following up with donors

Fund-raising Formula 7. Recycle (best prospect for future gifts are satisfied donors) When you do a good job of thanking and reporting you will make happy donors.

Ready for another gift!

Identifying Prospects Where do you find them? Referrals from current donors Board members Administration Teachers (and their spouse!) Coaches Parents Grandparents

Teachers can be some of your best fund raisers

Reminders People give to people Focus on students, your worthy cause Know your mission –Importance (state funding decreasing) –Making a difference now –Building future workforce

Don’t forget, Fundraising can be Fun and Rewarding What you’re doing is important Never apologize Be passionate Never underestimate a prospect

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