Regal Marine products. Their goals Their goal is continue to reduce the time from concept to prototype to production.

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Presentation transcript:

Regal Marine products

Their goals Their goal is continue to reduce the time from concept to prototype to production.

Competitive advantages Global sales(The world's third-largest boat manufacturer Overseas sales (One-third of its sales is going to Russia & China) Product design Similar production process Use of three-dimensional CAD system Cost competitive NPMT ( new product management team) Short product life cycle

Product design is critical in the highly competitive pleasure boat business keep in touch with the customers Respond to the marketplace Changing consumer tastes Compounded by material changes Improving marine engineering Combined with the need provide good value for customers

Advantage use of CAD Reduced product development time Reduced problems with tooling Superior product Advantage use of similar process Same structure Installation at one station Regale's test tank