Sales through Social Media

Rocket Builders?  Works hard to give companies more effective selling time by:  Researching innovations in sales and marketing  Applying this to North American clients  Reporting on what works and what needs work.  Consulting  Research  ReadytoRocket.com, Industry Canada, NRC  RocketAcademy.com  Training programs (NRC supported)  Workshops 2

Social Media Means Business  Agenda  Social in Marketing/buying cycle  Confusing?  The changes in buying  Sorting it out  Choices  Myths – Busted. 3

What drives you? Get it Done? Get it Right? 4

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Not using Social Media? You will never notice what you are missing since: You are not there. It may look… 6

Confusing 7

A sea of words 8

Are you in the minority? 9

It’s digital word of mouth 10

Buyer has jobs to be done. 11

Buyer behavior 12

Impact ROT  57  38  5 13

The buyer’s journey has changed 14

Impact 15

Selling has changed 16

How do you sort it out?  Content (stuff about you/clients)  Marketing for WoMouth referrals  Direct marketing to those who are not online  SEO to get found by those online 17

Psst. And its not about you. 18

Content is core 19 Content SEO Social Media Direct Marketing Referrals Find you Not Online?

Social Media Uses for Business

Your market ?  Business to Business (B2B)  Business to Consumer (B2C)  Finding others / Getting found (SEO)  70 % of buyers start with a search.  15% start with a friend  Managing it 21

Business to Consumer? 22

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Business to Business? 24

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To get found? Twitter business page 26

Research? Search Twitter 27 Leaders, Influencers, buyers, hashtag (# ) help form your lists

To monitor - Hootsuite 28

5 Myths of Social Media 29

The only marketing you will need 30

Overnight success 31

It will fix inconsistencies  So your company never says one thing and does another? 32

Changes Behavior (and Visibility) “What happens in Vegas stays … on YouTube, Flickr, Twitter, Facebook…”

It will drive directly to sales 34 Less than 2 % !

Substitute for offline activity  As use went up, business travel went up  As video conferencing increased, conference attendance increased  What do you do for offline only clients? 35

Do you  Intend to work for the same company until you retire?  Expect your company to stay the same until you retire?  Give up on being in the top 5 % of your profession? No ? Get off your and finish your personal LinkedIn page – it’s today's resume. 36

 For your free LinkedIn-in-6 weeks,   Connect on LinkedIn and ask me. 37

Notice  Copyright Rocket Builders Canada Limited. (“Rocket Builders”). All Rights Reserved.  This presentation is provided to you solely for informational purposes and does not constitute conveyance of any intellectual property rights.  Rocket Builders has created materials, methodologies and practices that are proprietary. All intellectual property associated with these works and any derivative works that come as a result of any Client engagement shall remain the property of Rocket Builders.  This presentation may not be reproduced or redistributed, in whole or in part, without the prior consent of Rocket Builders. 38