Chipotle Mexican Grill: external environment Marketing plan Chipotle Mexican Grill: external environment

introduction In this paper, we are going to discuss the various external factors which include: competitive factors and trends, economic factors and trends, political factors and trends, legal and regulatory factors, technological factors and trends and demographical and sociocultural factors and trends. External environment of a business also has effect on an existing business. Each of these external factors influences the business in a very positive way; though others if not carefully looked into might have negative effects. In this paper, we are going to discuss the various external factors which include: competitive factors and trends, economic factors and trends, political factors and trends, legal and regulatory factors, technological factors and trends and demographical and sociocultural factors and trends.

Competitive factors and trends Competitive factors are the outside factors that are also in the same business as the Chipotle Mexican grill. This makes the market very competitive and introduces a cut throat competition. There are various industries within the company that offer more than the grilling services. If the quality is high it means that there will be sales and like wise for low sales. Competitive factors are the outside factors that are also in the same business as the Chipotle Mexican grill. This company too faces people and companies which have specialized in the same business. This makes the market very competitive and introduces a cut throat competition. There are various industries within the company that offer more than the grilling services chipotle offers and what matters here is the quality of what one is offering. If the quality is high it means that there will be sales and like wise for low sales. Competition is very healthy for any business that foresees future growth. Competition serves to show the effectiveness of the business and the need to meet the ever growing consumer demand.

trends It is estimated that with the growing population, Chipotle Mexican Grill will continue to have strong competition as the population grows. The demand for grilled foods is high. The competition is strong but this company has established other outlets in the various states across the world. Trends: It is estimated that with the growing population, Chipotle Mexican Grill will continue to have strong competition as the population grows. The demand for grilled foods is high. The chain of chipotle Mexican Grill is also growing and expanding to other regions to curb the cut throat competition, however it is pretty obvious that the competitors too are growing every single day. There are business within the country with some growing it terms of outlets while others are operating as a single entity. However, Chipotle too has braced it self towards beating competition. The competition is strong but this company has established other outlets in the various states across the world.

Economic factors and trends In the past six years, America suffered a serious financial setback. The outlets suffered so much financially. Chipotle was forced to let some of their staffs go. The entire country suffered the same consequences. Economic situation of the country also affects the outlets of Chipotle Mexican Grill. In the past six years, America suffered a serious financial setback. This in turn affected Chipotle Mexican Grill in turns of financial stability. There were very few people buying and the outlets had to make do with little or no profits at all. The outlets suffered so much that it became pretty obvious that tough times were lacking ahead which threatened the survival of the chain of food company which in turn also affected the jobs of the individuals who were serving in the outlets. Because of the financial instability of the country, Chipotle was forced to let some of their staffs go. This though did not happen to chipotle only but many other organizations had to do so.

trends the economic situation of the country five years down the line has improved. However, with the improving of the economy the company too has improved economically. The company has since improved in its service and delivery and so far it is one of the best in the country. Trends: the economic situation of the country five years down the line has improved though it has not yet gone back to where it was before the economic set back in 2010. However, with the improving of the economy the company too has improved economically. The company has since hired some other staff to improve the working conditions of the company. In addition to this, with the buying power of the targeted consumers going up, and the increase in demand, the supply too has got to increase to match this demand. The company has since improved in its service and delivery and so far it is one of the best in the country.

Political factors and trends Political factors too have got serious contribution to the general overview of the company. Politics revolve around the health of people who eat from restaurants. Supporters of the fast foods think it is good to the benefits of those who are busy. Political factors too have got serious contribution to the general overview of the company. The politics of the day has since not have significant negative contribution of the company. Politically, the grilled food has received a lot of welcome. However, there are those people who argue that eating out is not healthy and that outlets such as this one are the lead contributors to poor health and the problem of obesity that has affected this country so far. In addition to this, there are those people who support restaurant and fast foods. These group of people believe that these kind of foods help so much in the situations where one needs a helping and they do not have the time to cook a meal for themselves.

trends Trends: The tag of war is real and continuing between the supporters and non-supporters. Health officials advocate for sparing use of fast foods or complete avoidance. however, the trend in the country says otherwise. People still love fast foods. Trends: This kind of political conflict is still going to continue. With the health issues attributed to fast foods served in restaurants, the tag of war is still real. In as much as other people think of the food as good and coming in handy to help them, it is also very possible that they are exposing themselves to eminent danger as a result to fast foods. Health officials advocate for sparing use of fast food however, the trend in the country says otherwise. The company has got to deal with this kind of criticism for a long time to come as they struggle to remain relevant in the market and achieve their targets as they make their consumers happy.

Legal and regulatory factors The employer and the consumers are both governed by some code of conduct. These laws are binding to everyone that gets involved with Chipotle restaurant. The restaurant has got a procedure where one can report such a case. There are various factors that are aligned to legal and regulatory factors. In this regards, the employer and the consumers are both governed by some code of conduct. These laws are binding to everyone that gets involved with Chipotle restaurant. For instance if anyone gets to be served badly or gets maltreated or notices the breach of the code of conduct, the restaurant has got a procedure where one can report such a case. This is done procedurally and the legal authority will take due course of the case without putting the person who reported the case at risk.

Regulatory factors This are factors that control how the business operate. They take control of the business and tell each person how they are supposed to behave. Each employee of chipotle is expected to behave and handle the consumers in a particular way. This are factors that control how the business operate. They take control of the business and tell each person how they are supposed to behave. In this context, the regulatory factor is the code of conducts. Each employee of chipotle is expected to behave and handle the consumers in a particular way. The effect that breeching the law has to the employees of chipotle varies and may even lead to one loosing their jobs.

Technological factors and trends Technology has lead to improved services in the outlets. Technology has revolutionized so much that the effects have been felt all over. Technology has also revolutionized the food industry, the way food is handled and cooked has improved so much. Technology has lead to improved services in the outlets. Technology has revolutionized so much that the effects have been felt all over. For instance, Chipotle restaurant has embraced a lot of technology that makes them very efficient in their working. For instance, they have introduced computers to help them compute and keep data safely. Secondly, they have also used technology in the way they handle food. Technology has also revolutionized the food industry, the way food is handled and cooked has improved so much. There are now better and efficient ways to handle foods and drinks thanks to technology.

trends Through technology, there have been better way of handling and preserving food. technology will still provide better ways of providing better services to customers. Technology has shaped the world so much and is still expected to continue improving all the industries. Technology has revolutionized the food industry so much. Through technology there have been better way of handling and preserving food. In the near future, we hope that technology will still provide better ways of providing better services to customers. Technology has shaped the world so much and is still expected to continue improving all the industries. Chipotle has not been left behind in this quest and will still adopt more technology use should they come.

Demographic and sociocultural factors and trend People spark growth of the business. people need to exist somewhere before a food business is established there. The beliefs and values that people uphold determine how the food industry will eventually grow. The demographic of the region supports chipotle and its growth. People spark growth of the business. Where the demographic is high the business thrives as compared to where the population is scarce. This means that people need to exist somewhere before a food business is established there. Sociocultural factors also affect the business. The beliefs and values that people uphold determine whether they are going to buy the food or not. This means that the food industry need to establish the sociocultural aspects of the region before they set up the business. For instance; if you set up a pork eatery in a place dominated by Muslims the business will definitely close.

trends regions where the demographic situation is unbalanced, the business will fail. Sociocultural factors are still going to determine where the business is going to do well. Sociocultural and demographic work hand in hand. Trends: The demographic condition of the region affects the business so much. In a region where the demographic situation is unbalanced, the business will fail. However, in the near future with the improvements in the demographic population, the business should thrive. Sociocultural factors also affects the thriving potential of the business. In years to come, this is not going to change. Sociocultural factors are still going to determine where the business is going to do well. Sociocultural and demographic work hand in hand. Where the demography is low and the society does not accept the business, the business is set to fail. However, where the population is high and the sociocultural situation is not so discriminative, the business is set to do so well.

conclusion However, it is also good to note that the impact that environmental factors have on a company is what leads to their growth. A company or industry or an outlet cannot be said to be doing well if there are no environmental factors. the factors that we have discussed touch a little on just what the environmental factors can contribute to a business. However, it is also good to note that the impact that environmental factors have on a company is what leads to their growth. Hence, a company or industry or an outlet cannot be said to be doing well if there are no environmental factors.