Introduction to Web and Social Media DIGITAL COMMUNICATION S.

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Presentation transcript:

Introduction to Web and Social Media DIGITAL COMMUNICATION S

Donna KarlenRandy Greene

Intro to Web and Social Media Developing an Overall Strategy Overview of 4 Channels: Facebook Twitter Instagram Websites Applying Strategy to Each Channel Helpful Resources Questions (if there’s time) Evaluations

Developing a Strategy Embrace Your Church’s Unique Identity Centralized vs. Localized Growth Focus, Discipleship Focus Find Your Voice Establish a Routine

It’s Always Changing

Social Media Explained w/ Coffee Facebook: Twitter: Instagram: Pinterest: LinkedIn: I like coffee!! I’m drinking #coffee. Here is a #vintage pic of me drinking #coffee. #nofilter Here is a collection of pictures and recipes of coffee drinks. I’m really good at drinking coffee.

Facebook is… Your opportunity to Build your church’s “brand” Showcase your culture, behind-the-scenes Highlight the impact of your ministry Share what you do believe, not what you don’t Let people get to know you virtually

Twitter is… Your opportunity to Position yourself/your church as a thought leader Point people to your website and other social channels Build “relationships” Engage in conversations Influence your community

Instagram is… Your opportunity to Show your church in action Reach younger audiences Share stories - “picture worth a thousand words”

Your website is… Your opportunity to Be a central home for your digital presence Communicate details about events and ministries Connect with people searching for church

Working with Facebook Still the biggest CONTENT!!! Video > Photos > Links > Text > Links > Pictures > Video Mix it up: Status updates, Pictures, Links, Videos 70/20/10 The absolute best time to post is … 2-3 posts/day Add value to peoples’ lives Promoted Posts and Ads Facebook Groups

Working with Twitter Most conversational channel “largest dinner party” Position yourself as a thought leader Good news: 20-minute shelf life Bad news: 20-minute shelf life Great opportunity to listen first Hashtags Learn it …

Working with Twitter Links to articles, websites and other helpful info Sermon tweets RT, Comment, Favorite Thank people for following you, retweeting, etc. Host a TweetChat Hashtags: 2-3

Working with Instagram Give a glimpse of your church life Celebrate volunteers, events, ministry Introduce sermon series – promo video Updates on long-term projects (e.g. construction) Scripture quotes Hashtag your heart out

Working with Instagram Encourage followers to post photos/videos and tag you Follow your church members Like posts you are tagged in Use captions: Tag a friend who … Pre-worship slide, bulletin announcement: Be sure to follow us on

More Content Ideas Video clips from sermons (2 minutes) Ministry highlights – photos, videos Excerpts from pastor’s blog Highlight a specific volunteer Ask a question Fill in the blank Links to articles How-to / Lists Tweet mission trip updates Pastors share research for sermons

More Content Ideas Ask who you can pray for (follow up with them!) Talk about other organizations in your community Online poll (‘Like’ if you …, ‘Comment’ if you …) Challenge of the Day Tips for 1 st -time guests Ask others to share Christmas & Easter experiences Share what kids/youth will experience in ministries Infographics: volunteers, sermon idea

Must-Haves Social Media Policy Content Calendar Encourage Engage Inform Invite KC Community Promote

Things we want to try More videos from phones Posting at non-peak times Using Events on Facebook Quizzes Engaging in more Twitter conversations, TweetChats Snapchat Pinterest What are some things you want to try?

“Social media serves as a conversation starter between your story and the stories of others. It’s built around something that is good – human connection.” Phil Cooke, author

Don’t post anything that would make Jesus weep.

Working with Websites Mobile First Design Think About Your Users Don’t Give Yourself a Headache Content Management Systems: WordPress: Ryan Gosling Joomla: Robert Downey, Jr. Drupal: Anthony Hopkins Clover: The Televangelist Wix, Weebly: The Student

Helpful Resources/Tools Pexels: copyright-free pictures Canva: easy-to-use design software Hootsuite, Buffer: helps schedule social media posts Check out Meerkat & Periscope (live-stream video) #chsocm TweetChat sundaymag.tv Graph Search on Facebook GOOGLE IT!

Questions? Donna Karlen: Randy Greene: @sobecreation