Overview Estate Owned by: The Zenato family Wine Region: Veneto Winemaker: Alberto Zenato Total Acreage Under Vine: 175 Estate Founded: 1960 Winery Production: 2,000,000 Bottles

Location The winery is located in San Benedetto di Lugana, about 15 miles west of Verona. Its location on the Veneto side of Lake Garda affords it an extremely favorable microclimate. It comprises 175 acres, in the best vineyard sites of Lugana and in the Valpolicella Classico.

Location Lugana – Soil: consists of a variety of compact stratified clays with sedimentations dating back to the period after the last ice age. – “Lugana” derives, quite probably from the Latin “lucus”, wood.

Location Valpolicella – Means “valley of many cellars” – Valpolicella is a succession of gently rolling hills and little valleys between the Adige river and Lake Garda, with the Lissinia mountains to the north and Verona and the Adige to the south. – The climate is tempered by the nearby lake and protected by the Monti Lessini.

History Sergio and Carla Zenato founded the winery in 1960 Originally, the family estate was in Lugana but soon after they started, they added holdings in the heart of the Valpolicella Classico zone. Zenato has been at the forefront of the Amarone revival and the renaissance of Veronese wines in general.

History Today the winery is run by their children Nadia and Alberto, who continue the family tradition with great success and recognition. Zenato production remains well below the maximum allowed by regulations, in order to bring out the very best of the grape by working the vineyards with absolute care and discipline.

Philosophy The Zenato family motto is Quality, Passion & Tradition. Each bottle of Zenato wine brings this to life: the grapes are grown with strict quality standards, chosen and blended with the personal passion of the family, and respect the land and its traditions.

Family Sergio’s energy, ambition and knowledge live on today in his wife Carla and their children Alberto and Nadia, who have reinforced and expanded the success of the project.

Key Selling Points 1.Zenato’s reputation was build and is maintained by the quality and consistency of their wines at multiple price points, and at quantities that provide market stability. 2.Visible leader in the Lugana category, dedicated to promoting the DOC and maintaining high quality. 3.Ripassa Valpolcella, first produced in 1967, is historically and commercially critical to the category and to the winery 4.Amarone, both in the Classico and Riserva forms, are wines that define their category, and consistently score at the top of the lists in all major press reviews.

Pinot Grigio della Venezia IGT Valpolicella Superiore DOC Ripassa Valpolicella Superiore DOC Distribution Channel On Premise: 60% Off Premise:40% On Premise: 40% Off Premise: 60% On Premise: 70% Off Premise: 30% Varietal Composition 100% Pinot Grigio 100% Trebbiano di Lugana 80% Coirvina, 10% Riondinella, 10% Sangiovese 80% Corvina, 10% Riondinella, 10% Sangiovese 80% Corvina, 10% Riondinella, 10% Croatina and Oseleta Competitive Set ALL PGs in the price category, including: Santa Margherita - $20-24 Riff by Lageder $10-14 Esperto by Felluga - $11-13 Banfi - $15 Very Limited competition, Zenato dominates this category. Costaripa (Empson) Masi - $14 Tommasi - $16 Le Salete - $14 Quintarelli - $77 Tommasi $25 Tenuta San Antonio Monte Garbi $20 Bertaini - $18-20 Cesari - $18-19 Tommasi - $55-60 Masi - $50 Quintarelli - $375 Le Salette - $60-70 Pricing SRP: $12.99 Min. SRP: $10.99 BTG: $8-9 Wine List: $25-35 SRP: $14.99 Min. SRP: $12.99 BTG: $9-10 Wine List: $30-35 SRP: $29.99 Min. SRP: $27.99 BTG: $16-18 Wine List: $50-60 SRP: $69.99 Min. SRP: $64.99 BTG: n/a Wine List: Lugana San Benedetto DOC Amarone della Valpolicella DOC

Building The Brand 1.Position Pinot Grigio with well considered pricing strategy within the crowded category. 2.Lugana is a unique opportunity to “Own” a category. Should be positioned as a richer rounder Italian white – perhaps alternative to unoaked Chardonnay 3.Valpolicella target to Italian focused accounts on premise for BTG 4.Ripassa has broad appeal, should be built on pedigree and press as well as market reputation for both on and off premise 5.Amarone target for top restaurant accounts and fine wine retail.

Variations on the Valpolicella theme 1.Base wine (Corvina, Molinara, Rondinella) vinified dry in September 2.Same blend, but select, healthy grapes only, hand-picked; grapes are dried until between Dec – Feb and then fermented 3.Base wine combined (ripasso=repassed) over the lees of Amarone, residual sugars and yeasts trigger a second alcoholic fermentation. The result is a more intense wine with higher alcohol. 4.Basically an Amarone process but begin grapes much higher sugar concentration, fermentation ceases naturally (cold and alcohol kills yeasts) with residual sugar in wine 1. Valpolicella 2. Amarone 3. Ripasso 4. Recioto

Amarone Amarone can be made only in the historical Valpolicella region Because the water has evaporated, the sugars and flavors are very concentrated, which results in a wine of great richness, depth and concentration. Hallmark aromas of an Amarone include dried plums, currants, sweet spice, mocha, coffee and more.

Amarone Process Amarone = same base blend as Valpolicella – Corvina, Rondinella and other approved varieties – Grapes are harvested and left to dry for 4-5 months – Grapes are pressed and vinified dry; resulting wine is much more robust – Minimum alcohol level of 14% required

Lugana Brut DOC 100% Trebbiano di Lugana After the wine has matured for 18 months in bottle, they are placed on the pupitres, clarified by riddling, remuage, and then the deposit is removed by dégorgement. The clean bouquet gives soft, encompassing impressions of pear and apple with persuasive shades of peach and citrus fruits. There is a balance of full flavor on the palate. It is characterized by a silky vein of acidity that gives it an extremely clean taste. It is excellent as an aperitif and with all meals.

Pinot Grigio delle Venezie IGT 100% Pinot Grigio This Pinot Grigio is the perfect introduction to the variety. Aromas of citrus, white peach and green apples. This versatile Pinot Grigio is refreshing and soft with a smooth, dry finish. Ideal with hors d'oeuvres, vegetable soups, fresh garden salads and grilled sole or tilapia.

Lugana San Benedetto DOC 100% Trebbiano di Lugana Offers delicately appealing notes of peach, citrus, banana and herbs, which are beautifully accompanied by a crisp acidity and supple body on the palate. This wine matches a wide choice of food pairings with ease, making it a perfect by- the-glass choice.

Sergio Zenato Lugana Riserva San Benedetto DOC 100% Trebbiano di Lugana This is the flagship white of the Zenato family, made from the oldest vines of the Podere Massoni vineyard. Offers an intense yet elegant floral bouquet. Beautifully layered on the palate, this wine tantalizes the senses with notes of stone fruit, vanilla and white flowers. Especially good with grilled fish, but it is delicious also by itself.

Sergio Zenato Chardonnay Veneto Riserva IGT 100% Chardonnay Sergio Zenato Chardonnay Riserva is a single vineyard wine from the prized San Benedetto vineyard, the oldest parcel of the Zenato estate. Persistent and rich aromas of vanilla and stone fruit with some exotic underpinnings. Dry and full-bodied on the palate, it exhibits bright notes of ripe apple, yellow peach and vanilla, along with a harmonious structure. Recommended with grilled swordfish, tuna or herb-roasted chicken.

Cormí Merlot Corvina delle Venezie IGT 50% Corvina and 50% Merlot In Veronese dialect, "Cormi" means "my heart," a name that also reflects the Zenato family’s dedication to the Valpolicella region. Aaromas of red berries, blackberry and morello cherries. On the palate, the minerality and fresh acidity of the Corvina are complemented by the full-flavor and sweet tannins of Merlot. An elegant, full-bodied red. Ideally paired with Mediterranean cuisine and grilled or roasted pork, beef or lamb.

Cresasso Corvina Veronese IGT 100% Corvina Cresasso is named for the soil in which it is grown, which is full of small stones: "sasso" translates as stone, and "cre" is the prefix of cretaceous. On the nose one senses red fruits such as tart black cherries, plums and tobacco. On the palate the wine is soft and elegant, with a pitch-perfect balance. Ideal with rich cream pasta with truffles, Italian sausage with broccoli rabe or roasted veal and pork.

Valpolicella Superiore DOC 80% Corvina, 10% Rondinella and 10% Croatina and Oseleta The Superiore designation requires that the grapes that go into this wine are harvested at a slightly higher sugar level than standard Valpolicella—thus producing a wine of potential higher alcohol Aromas of wild berries, currant, black cherry and spice with hints of chocolate. Dry and robust on the palate with a velvety texture. This wine is recommended with antipasti or roasted meats.

Ripassa Valpolicella Superiore DOC 80% Corvina, 10% Sangiovese and 10% Rondinella Sselected batches of Valpolicella wine are “re- passed” over the Amarone’s lees, thus starting a second fermentation that slightly increases the alcohol content and gives the wine deeper color, increased extract, and more complex aromas It is full bodied, harmonic, and velvety on the palate. Recommended with grilled meat dishes, Ripassa is excellent with rabbit casserole.

Amarone della Valpolicella Classico DOC 80% Corvina, 10% Rondinella and 10% Croatina and Oseleta Ruby red in color with intoxicating aromas of dried black cherry, cassis, truffles, chocolate fudge and tar. This wine is silky, luscious and complex, with a lingering finish. Pairs perfectly with hearty game stews, roasted meats and mature cheeses.

Sergio Zenato Amarone Classico Riserva DOC 80% Corvina, 10% Rondinella, 5% Molinara and 5% Sangiovese Ruby red in color, this Amarone Riserva offers dense and smokey aromas of dark cherry, raisin, chocolate and tar, framed by fruity tannins and a spicy finish. This Riserva ensures quality by bearing Sergio Zenato's signature.