By: Elisabeth Godfrey

 Publicity  Communication  Training

 College degree  Internship  Experience in print/electronic journalism  Experience in engineering, sales, or finance  Ability to write and speak well  Decision making  Problem solving  Research skills

 Outgoing  Self confident  Understand human psychology  Enthusiasm for motivating people  Competitive yet flexible  Function as part of a team

 Public Relations Specialist jobs expected to increase 23 percent from  Public Relations Managers jobs expected to increase 16 percent from  Companies need a high profile image  Social media

 Most economical way to reach audiences  Make demand of company’s product stronger  Develop stronger image of firm  Company appears active or “on the move”  Seven times credibility of advertising  Advantage over competitors who don’t use PR effectively.

 Starting $30,000 at a firm and $24,000 at a non-profit organization.  PR Specialist ranges from $24,000-$72,000+  PR Manager median is $86,631

 Think strategically  Gain global perspective on communications and public relations  Become leaders in digital world  Learn to use social media effectively  More clear writing skills

 The first year students gain a solid foundation in strategic thinking, applied research and analysis, and ethics  Start focusing on a specific area of focus based on their interests.  Prepared to succeed in many different organizations.

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