CURRENT SITUATION SWOT

WEAKNESSES OPPORTUNITIES THREATS STRENGTHS  Political interference  Threats from sources  Weak Legislation  Social Media  Exposure to competition  Role of interaction  Keeping up with latest trends in technology  Setting Public Discourse/agenda  Political interference  Growth of New media/Citizen Journalism  Clash of Cultures  Effects of Globalisation  Standardised ethics  Presence of legislation on various issues e.g. Article 23; 136 draft const.  Autonomy from State

2018 SWOT

WEAKNESSES OPPORTUNITIES THREATS STRENGTHS  Social Media Will be more established  Professional Journalists will not be able to clearly set the agenda  Small reduction in hardcopy sales of newspapers & magazines  Professional name will be tarnished  Conventional journalism audiences may reduce  May bring about a lazy attitudes in journalists  Advancement in technology  Monetisaton of online content  Wider Coverage  New laws emphasising professionalism  Merging of traditional & new media  More qualified journalists  Variety of content in publications  Exposure to new forms of Journalism

 Political reforms encouraging freedom of information  Increased internet access and equipment  Higher literacy levels  Increased telecommunications  Active voice of audience BEST CASE SCENARIO

 Poor media economy  More threats from government  Lower Ethical Standards WORST-CASE SCENARIO

CHAPWA!