Osteobiz Roadshow Marketing –v- Advertising Gilly Woodhouse Copyright Business Coaching for Osteopaths

 Getting the message across was simpler  Local newspapers  Classified adverts or larger colour adverts  Short term impact  Telephone directories  Basic adverts  Door to door leafleting  Personal recommendation was more prominent

 Brought a huge shift in marketing  We search for options ourselves  We are less likely to ask for recommendations  Advertising standards help to keep claims honest  Testimonials are more widely used  We are now in a global marketplace  People even travel abroad for osteopathy!

 The process of identifying your target audience  Ensuring that your language is appropriate to your target  Make a slogan which will resonate with them

 Keeping aches and pains out of retirement  Taking the aches and pains out and putting the smiles back in  Maintaining your horse’s maximum fitness  Detecting the cause of your pain  Specialists in easing the pain of sports injuries  Like pain detectives, we find out why you’re in pain.  Not just backs – top to toe health!

 Social media  Website  Leaflets  Posters  Newsletters  On the clinic wall  Adverts  Networking events

 This process is critical  Services much explain the benefits  Especially because it’s not a tangible thing like a product  Marketing shows what you offer  Ensuring the potential Patient understands  Put yourself in their shoes