 1) accommodation  2) adventure tourism and recreation  3) attractions  4) events and conferences  5) food and beverage  6) tourism services  7) transportation  8) travel trade (sector)

 The tourism industry is the largest & fastest growing industry in the world

 Traveller – any person on a trip anywhere, regardless of length or purpose  Domestic travel – travel for any purpose & any length of time within 80 km. of home  Tourism – set of activities of a person to a place outside his or her usual environment for at least 1 night and less than 12 months

 Domestic tourism – residents of a country visiting, at least overnight, places farther than 80 km. from their usual environment  Inbound tourism – non-residents of a country visiting that country  Outbound tourism – residents of a country visiting places outside that country

 During 1950s & 1960s:  Peaceful political climate  More $  Passenger jet – faster, cheaper, comfortable  TV documentaries  Since 1970:  Car ownership & good highways  Working women – more $  Longer paid vacations  Seniors - $ and time  Business travel

 Economic Impact:  Major contributor to economy of Canada  1.6 million employed  Profits for hundreds of businesses & corporations i.e. hotels & restaurants  Cultural Impact  Meet different people  Increase peace

 A) Direct :  Managerial (hotel)  Food & Beverage (chef, bartender)  Transportation (pilot, bus driver)  Marketing & Sales (shop clerk, travel counsellor)  B) Indirect:  Provide support services for workers who deal directly with the travelling public i.e. writers & editors for travel publications (Doers Dreamers)

 Operate independently & often compete, but are part of an overall system  Tourists use more than one  What affects one can affect the others  Components put together and sold as a package  i.e. day of sightseeing by chartered bus, with lunch at a popular restaurant

 Marketing – those activities that direct the flow of goods & services from producer to consumer  4 main Ps: product, price, place, promotion  Focus of marketing is on the consumer  4 Ps must satisfy the motivations, needs, & expectations (MNEs) of market target

 1) Product : all products & services provided by the sectors i.e. a bus ride across town to an ocean cruise around the world  2) Price : cost of product or service to consumer; quite reasonable today

 3) Place:  Any marketplace (anywhere buyers & sellers meet to exchange goods & services for $), where the buyer and provider are brought together by a seller i.e. travel agency, ticket counter, telephone line  4) Promotion:  The ways in which sellers create consumer interest  Sellers advertise on TV, radio, newspapers, magazines, internet  May also offer special deals