1 Ian Bacon Zach Dicklin Amy Ritter Eric Yee Patent Liability
2 Patent Discussion Allocating Advertising Space in Network of Displays (Google) Media Enabled Advertising Shopping Cart System (Media Card Holdings) RFID Activated Information Kiosk (Oliver Frick)
3 Network of Displays Advertisers upload Ads contain Keywords Search algorithm chooses ads using keywords Display ads
4 Doctrine of Equivs. SIMILAR: Search algorithm for ads DIFFERENCE: agatha’s algorithm is based on shoppers in area, not on store wants
5 Shopping Cart Kiosk Ads targeted based on proximity Individual shoppers targeted RFID system used to identify products
6 Doctrine of Equivs. SIMILAR: Ads targeted towards shoppers DIFFERENCE: agatha will incorporate and save past shopping experiences
7 RFID Info Kiosk RFID-based system Stores user information Kiosk display Displays custom information
8 Doctrine of Equivs. SIMILAR: Kiosk responds to individual user DIFFERENCE: agatha will choose content, while Info Kiosk responds directly to user
9 Patent Discussion Allocating Advertising Space in Network of Displays (Google) Media Enabled Advertising Shopping Cart System (Media Card Holdings) RFID Activated Information Kiosk (Oliver Frick)