COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED PAGE 1 Turn Content into Insight From Silos to Solutions: How Advanced Content Integration Creates Publishing Value

COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED PAGE 2 MuseGlobal, Inc. Leaders in Content Integration Unrivaled expertise  Founded in 2001 by content & information management veterans  Over 150 man-years of development in Muse technology Rich technology  Connectors to thousands of mainstream sources & millions of blogs  In-depth tools harvest full value of content from sources  Powerful processing & analysis yields higher quality content Proven solutions  Long-standing partnerships with publisher & business info providers  OEM business model – we’re in many places

COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED PAGE 3 The Issues: Turn Content into Insight Through Superior Content Integration Decision makers need ALL of the best content Fresher content needed from more sources Sophisticated applications for sophisticated audiences More audience engagement through valuable insights

COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED PAGE 4 From Silos to Solutions: The Insight Revolution Time to Insight Drives Breakthrough Opportunities  The right information at the right time in the right place Agnostic about sources – whatever works is right  Internal, Web, Subscription Databases, Feeds, Searches Any source could be needed anywhere, anytime  Every source is a fresh feed for integrated content solutions

COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED PAGE 5 Handling the Pain Points Breaking Through Silos to Solutions Freshest content from each source  No central index required, on-demand extraction Highly modular architecture  Thousands of source connectors  Normalized query & management infrastructure  Single sign-on capability for premium sources Easily configured display applications  Beyond content management to on-demand content applications using any and all content sources  Rich search results, widgets, intelligence consoles

COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED PAGE 6 Able to Access Virtually Any Content Source Search Engines Internet Databases Digital News Sources Academic & Public Libraries External Content Sources Internal Content Sources Application Repositories Native RDMS Files Corporate Intranet Content Management Systems

COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED PAGE 7 Muse-Hosted Source Factory Request Build Deploy Use Issues in Source Packages/Connectors Source Package Lifecycle Management Build/Repair request is logged Developer is assigned if required Developer is assigned if required Source package is uploaded Source package is uploaded The Source Factory reports changes in source package disposition Rapid, automated source connector development & maintenance Muse custom development tools accelerate source package build & repair Muse monitors source package performance Muse monitors source package performance Muse Source Console Customers download source package Customers download source package Source owner reports change, or User reports error, or Scheduled source test fails, or Customer requests new source

COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED PAGE 8 The Muse Content Machine Hub Architecture Simplifies Development & Maintenance = Minimum maintenance cost & maximum content availability

COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED PAGE 9 Portal: Fresh Content from Multiple Sources “Poly-Search” – All Sources from All Silos Returned Simultaneously Main Search 2 nd Search 4 th Search 3 rd Search 5 th Search

COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED PAGE 10 Catalog: Rapid Integration of Vertical Sources Along with the normal results is displayed the “open” result of a Muse poly- search. This has run the users query against the search option of this online catalog and displays the first few results. User runs a search of the site directory and receives a set of results. The user can scroll through the results and click on a title to go directly to that item, whether it is news, or specifications, or part image, within the catalog The buttons (or other icons) allow the user to “close” the display (see next slide) to gain some list space, or delete it altogether.

COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED PAGE 11 Widgets: Ready-Made Content for Contexts

COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED PAGE 12 Publications: Beyond Content Management

COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED PAGE 13 Federation/content integration should deliver : Custom feeds from any searchable source normalized and delivered in standard or custom formats Save searches, search history, results management Advanced search methods, including disambiguation, text mining and analytics Custom content display applications including widgets Automated maintenance for quality and consistency of source connectors Rapid development and deployment Rights management

COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED PAGE 14 Turn Content into Insight Maximize the Value of Your Content