April 2005 1 Resources for Social Marketers: Data for Initial Planning.

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Presentation transcript:

April Resources for Social Marketers: Data for Initial Planning

April Uses for Data Program Planning Program Evaluation Tracking Health Status Assessing Need Justification for Funding Generating Reports Policy Development

April Considerations How are you going to use the data? Does the data accurately represent your target population? How current is the data? Can the data you have stand alone? When making data comparisons are you comparing “apples to apples”?

April Internet Health-Related Data Sources American Fact Finder (US Census Bureau): America’s Children: Key National Indicators of Well- Being (Federal Interagency Forum on Child and Family Statistics): Fedstats (100 US Federal Agencies): CDC Wonder (Center for Disease Control and Prevention): KIDS COUNT (Annie E. Casey Foundation):

April Internet Health-Related Data Sources State Department of Health (i.e., see Florida, Indiana): ics.htmhttp:// ics.htm State Department of Education (i.e., see Florida, Indiana): Behavior Risk Factor Surveillance Survey (BRFSS): Youth Risk Behavior Survey (YRBS):

April Internet Health-Related Data Sources Healthy People 2010: National Center for Health Statistics: County and City Data Books: Statistical Abstract of the United States

April Internet Health Related Bibliographic Databases NCCDPHP Publications Database (1988- present): NLM GATEWAY: Pubmed/ Medline: POPLINE:

April Internet Health Related Bibliographic Databases Health Promotion and Education (HE) Database (1977–present): Catalog of U.S. Government Documents (1994- current.):

April Internet Health Related Bibliographic Databases (Cont.) Other licensed databases that you may have access to via your medical library or university affiliation:  PsycInfo – psychology  Web of Science – social, medical & life sciences  CINAHL – nursing and allied health literature  HealthStar – health services, technology, administration, and research.  Evidence Based Medical Reviews (Cochrane) - collection of four databases covering systematic reviews, controlled trials & reviews of effectiveness  Health and Psychosocial Instruments - information on measurement instruments (i.e., questionnaires, interview schedules, etc.)

April Internet Health Related Reports National Library of Medicine: Robert Wood Johnson Foundation: W.K. Kellogg Foundation: Urban Institute: The Commonweath Fund:

April Internet Resources - Statistics Glossaries/Statistics Sites: – Internet Glossary of Statistical Terms – Hyperstat Online Textbook – Bill Trochim’s Social Research Methods site Statistics Courses: – Supercourse: Commonly Used Statistical Tests – Supercourse: Descriptive Statistics

April This is the last slide for this presentation. If you have information or resources that you think would be useful to add, please send them to the National Training Collaborative for Social Marketing at