Content Management System/ Web Quality Initiative

Web page editing tool Software to centralize web content System to add new functions Omni Update is our vendor What is a CMS?

What are the Benefits? o Building navigation will be easier o Edits are made in a browser o More flexible page layout o Changes can be reviewed and approved o Makes quality control easier o Web Comm can help from a central place

Current Process Local HTML Files UNC Web Server These are flat files sitting in a web author’s folder with text and HTML content all in one document.

How Does It Work? Public Web Server CMS ServerWeb Author Content is stored in a database, the template structure is stored separately, CMS server combines them.

What Happens in the CMS Server World? Content Structure Web Page

So What? o Styles and UNC header can be changed without affecting content o Content can be single sourced (like a Dreamweaver library item) o Content can be shared o Content can be scheduled o Content can be searched

New Look New web templates – Modern design – Responsive for mobile – Consistent brand – Flexible content options – Will be available in CMS – Top level navigation

What Will Conversion Be Like? Goal is to move all sites to CMS system Recruitment pages will be first priority for assistance Web authors can move sites over to CMS and new look Old site will be archived for one year Will be training through CETL and Web Comm

When Will This Happen? What we know now – Omni is beginning to code our templates – Omni anticipates about three months for template coding and testing – Training will then happen for web team – Training will be scheduled for web authors – New permission forms will be submitted – Possibility of phased approach

What Can Be Done Right Now? CONTENT

Marketing UNC Academics Ambitious enrollment goals Must stay competitive Web sites may be first point of information

Academic Programs Definition: Major/Program listed in the catalog On or off campus Graduate or Undergraduate

Quality Content Project Concept: internal vs. external audiences Ruffalo Noel Levitz – writing assistance for external audiences content Major/program pages Top level list of all majors/programs Consistent format and information Same program info will appear in department sites

The Ruffalo Noel Levitz 2014 Report “Parents and seniors both rated college websites as the most influential recruitment resource by a significant margin.”

Why? Expert writing Promotional tone, consistent voice Showcase best of each program Ease of comparison of information for students Competition

Sample of Undergrad Page

Promote the Program Why should a student choose our program?

Promote the Program How does a student know if it’s a fit?

Promote the Program How does a student gain work related experience?

Promote the Program What are the anticipated career options?

Promote the Program What research and faculty can be highlighted?

Long Term Maintenance New pages will be updated by University Relations Departments can recommend content updates Scheduled review, much like the catalog

Internal Audience Pages Forms and resources Announcements Internships Clubs and organizations Advising/Four Year Plans Program Objectives Publications Events

The Navigation Top Level links List of faculty List of programs About us Announcements Contact info For new students For current students For faculty

Content? o Is it accurate? o Is it current? o Is it well written? o Is it the right amount of information? o Is it organized well?

Recommendation

Cleaning Up Old Content Delete it from your local files, archive on your shared drive if needed Delete it from WWW

Dreamweaver Expand Icon Click icon

Double Window Click Icon

Delete Old Files Delete from local and remote

What’s Next? There will be a project communication portal at

Why Are We Doing This? Efficiency Quality Competitiveness

Questions?