ReFrame Design Review 2 | May 11, 2006 William Croisettier, Sarah Stein Greenberg, Gustavo Romero, Jin Tsubota

Big Idea | Build a Better Pump Frame “This is an important design challenge we have. Frames are crucial to every single user!” – Jim Taylor, IDE|m WOODEN IDE FRAME (METAL) BAMBOO

Early Design Directions Mobility Height

Current User Complaints | Workarounds Too expensive Not adjustable Treadles too short Handle too far forward Counterweights Height of pump Unstable

The Customer “Stavros”

Customer Choice Buy wooden frame… $8 – 15 OR Buy metal frame… $15 OR Make my own frame… The majority of pump users do NOT buy IDE’s metal frame 50% wooden | 30% IDE’s metal frame | 20% bamboo or other

Value Proposition Introducing Core Principle | improved frame at an equal or better price than current options that allows the customer to choose the right mix of cost and convenience More stable than any existing option More customizable than any existing option Efficiency upgrade for people who are making their own frames Cheaper alternative to carpenter-made wood frames & IDE’s metal frames the “MyanMyFrame”

Design Concern | The DIY-OTS Continuum Customer’s skills Customer’s access to tools Customer’s access to materials Price sensitivity Perception of durability “Just Joints”Hybrid Materials Welded or Pre- Assembled Wood Do it Yourself (DIY)Off-the-Shelf (OTS)Some Assembly Required Issues

Prototypes “Just Joints”Hybrid Materials Welded or Pre- Assembled Wood Do it Yourself (DIY)Off-the-Shelf (OTS)Some Assembly Required < $8$15$8 - $15

Prototypes Central Design Problem How to connect bamboo or wood pieces with the steel frame components?

Add the MyanMyFrame to IDE’s product line by October 2006 Organizational Plan No separate organizational structure Be a “pilot project” for establishing the Extreme Affordability class as a feeder for new IDE products Obtain seed capital for additional R&D costs from philanthropic sources Sarah goes to Myanmar this summer to support this process

Financial & Organizational Considerations We are obtaining detailed cost information on materials (steel, wood, bamboo, rope…etc.) 50% of cost of current pump is from steel angle irons and square tubes – what can we eliminate while retaining or enhancing structural stability? The MyanMyFrame will (hopefully) replace local carpenters’ frames: will there be an effect on vendor/dealer relationships? Materials are not uniformly available throughout the country – should IDE sell the wood/bamboo inserts? IDE workers are welders, not carpenters…if the MyanMyFrame requires wooden parts, not metal, will it be difficult to start this new product line?

Next Steps | Timeline Freeze Design Week 10Week 7Week 8Week 9 Prototype IterationsFinal Prototype Business Plan Final Presentation 2 3 Design Review

Questions | Feedback